ComBank re-launches website with trilingual content and other enhancements

Commercial Bank Managing Director S. Renganathan (seated), Chief Operating Officer Sanath Manatunge (right) and Deputy General Manager – Marketing Hasrath Munasinghe at the launch of the bank’s new trilingual website

The Commercial Bank of Ceylon has announced that its website, now an indispensable tool for millions of customers and information seekers, has been re-launched as a trilingual resource, with a series of cutting-edge enhancements.

The new and enhanced Commercial Bank corporate website has been launched with access to content in English, Sinhala and Tamil, an ultra-smooth interface with interactive multimedia material, enhanced navigation, experience-customisation, smarter search options and tools, and resources that make it extra user-friendly and informative. 

A stand-out feature of the re-launched website is the option of browsing in the language a visitor is most comfortable in, the bank said. 

Commenting on the re-launch of the website, Commercial Bank’s Deputy General Manager – Marketing Hasrath Munasinghe said: “Commercial Bank has been a leader in technology-enabled convenience in the banking sector. With the re-launch of our website, we are not simply maintaining this status in terms of the technology deployed but are enhancing our customer service by providing access to information in a simplified manner and by enabling visitors to customise their experience online with us. The redesign also took into consideration analytics and research findings which assisted us in identifying the most popular pages and sought-after services which we have attempted to feature prominently, for ease of access.”

In improving the utility value of the site, the revamp enables customers to locate and obtain contact details of the nearest service points through a featured list or map. With this feature, users can easily discover Commercial Bank branches, Automated Teller Machines for cash withdrawals, Cash Recycler Machines for cash deposits and withdrawals, Cash Deposit Machines, everyday banking branches, supermarket banking branches, and Saturday or Sunday banking branches, closest to them. 

Besides information on the bank’s products and services and location details, the website also features current rates and tariffs, news and publications, periodical financial reports, and application forms to apply for services online. 

While a country selection dropdown menu on the welcome page directs surfers to mini sites catering to overseas bank operations in Bangladesh, Myanmar and Maldives, the upgraded, tactical layout of the homepage highlights all available Bank mobile applications such as ComBank Digital, Flash, ePassbook, eSlip, RemitPlus and ComBank Q+, allowing visitors to enter and use the required service, expediently. 

The entire website was designed with focus on generating more user leads while cutting down clutter, the bank said. This enables customers to effortlessly find and request for the product or service that benefit them from the comfort of their homes. To encourage this line of action, the website also includes advanced tools and calculator facilities that enable potential customers to independently make informed decisions about loans, FDs and treasury products that best suit them. Additionally, they could request for more details and even submit complaints online through the available web forms.

The website www.combank.lk is the most searched banking website in Sri Lanka and has won many local and international awards in the past few years such as Best Banking & Finance Website Silver Award at Bestweb.lk 2020, Best Website of the Year 2019 at the South Asia Partnership Summit & Business Excellence Awards (SAPS), Outstanding Website Award 2018 from Web Marketing Association, USA, Financial Sector Website Award 2017 at the SLT Zero One Awards and Best Corporate Website Bronze Award at Bestweb.lk 2017.