Commercial Bank launches campaign to promote digital services

Thursday, 10 May 2018 00:25 - - {{hitsCtrl.values.hits}}

The Commercial Bank of Ceylon has launched a four week Digital Banking campaign to promote the use of its Online Banking, Mobile Banking, Mobile Banking – App, e-Passbook and Automated Banking platforms by facilitating enrolment and offering customers a cost benefit to experience these services.

The bank has set up promotional units at branches for staff members to enrol customers for these facilities using a special tab based app, as an alternative to filling in forms.

During the promotion running from 8 May to 2 June, customers who register for these digital banking services will be exempted from the joining fee and the first year’s annual fee for online banking, while the joining fee for mobile banking services will be waived, the bank said.

Commercial Bank’s Digital Banking channels include Online Banking, Mobile Banking-USSD, Mobile Banking-SMS, Mobile (WAP), Mobile Banking-App and the bank’s e-Passbook facility.

Notably, a whopping Rs. 662.95 billion was transacted through the bank’s digital banking channels alone last year, the highest value the bank has handled digitally in a single year since the launch of its Mobile and Online Banking platforms.

The remarkable growth in the use of these channels was reflected in an increase of 31.31% in digital transaction values, and a 16.45% increase in the number of digital transactions conducted in 2017 over the previous year.

Commercial Bank’s Online Banking customer base in both the retail and corporate segments grew by 16.44% in 2017 over 2016.

In recognition of its success in the digital sphere Commercial Bank was adjudged the ‘Best Digital Bank’ in Sri Lanka, and was also presented the award for the ‘Best Mobile Application’ in Sri Lanka in 2017 by the prestigious London-based ‘World Finance’ magazine.

The only Sri Lankan bank to be ranked among the Top 1000 banks of the world for seven years consecutively, Commercial Bank operates a network of 261 branches and 759 ATMs in Sri Lanka. The Bank has won more than 30 international and local awards in 2016 and 2017 and has over the years received multiple awards as Sri Lanka’s Best Bank, Best Trade Bank, Strongest Bank and Most Respected Bank from a number of local and international institutions and publications.

Commercial Bank’s overseas operations encompass Bangladesh, where the bank operates 19 outlets, Myanmar, where it has a Representative Office in Yangon, the Maldives, where the bank has a fully-fledged Tier I Bank with a majority stake and Italy, where the bank operates its own money transfer service.