DFCC Bank signs as Official Banking Partner of ‘Prima Ran Piyawara’ loyalty program

Presentation of the Co-Branded DFCC VISA Debit Card. From left: Prima Ceylon Director/Group Treasurer Sunil Leeniyagoda, Prima Ceylon Head of Sales and Marketing Ravindra de Coonghe, Prima Ceylon General Manager Ong Jhon Seon, DFCC Bank Chief Executive Officer Lakshman Silva, DFCC Bank Vice President/Head of Cards Denver Lewis, DFCC Bank Fort Super Grade Branch Senior Manager/Branch Manager Jude Muttiah

Partnering with DFCC Bank as the Official Banking Partner, Prima Ceylon Ltd. recently announced ‘Prima Ran Piyawara’, an exclusive loyalty program for the most valued customers of the company. This is the first time in Sri Lanka that a rewards card of this nature is being launched, with the partnership

Exchange of MoU between DFCC Bank Chief Executive Officer Lakshman Silva and Prima Ceylon General Manager Ong Jhon Seon

seeing two leading corporates in the country joining hands to create a pioneering loyalty program.  

DFCC Bank Chief Executive Officer Lakshman Silva and Prima Ceylon General Manager Ong Jhon Seon recently came together to sign the Memorandum of Understanding, launching the steps taken to provide value additions and improvements in recognising and rewarding the loyal customers of Prima in an original manner. 

Prima Ran Piyawara, an inventive loyalty program, has been a valuable addition for the loyalty customers of Prima for four years in a row and is being launched for the year 2020 as ‘Prima Ran Piyawara Season 04’. With a loyal customer base supporting Prima over the last four decades, both Prima and DFCC aim to show gratitude towards their contributions in greatly aiding in the development of the bakery and related industries. 

The partnership with DFCC Bank will ensure that loyal Prima customers are awarded a bespoke co-branded VISA Debit Card topped with loyalty points that can be redeemed at exclusive partner merchants island-wide. The carefully curated merchant partners bring a variety of choices to enhance the lifestyles of the valuable clients, thereby being selected from the categories of leisure, healthcare, insurance, jewellery, home appliances, clothing and supermarket sectors. With a vast range of industries to choose from, both DFCC and Prima hope the experience will be both rewarding and fulfilling to their respective patrons.

Prima customers can utilise the rewards through exclusive offers provided by the select vendor partners via the co-branded VISA debit card for the purchase of goods and services. In addition to this, DFCC Bank will offer special promotions, priority services, credit cards with fee waivers, and Small and Medium Enterprise (SME) loan facilities to Prima Loyalty customers as a value addition.