DFCC Bank wins Gold for Best Social Media Content at ACEF Asian Leaders Awards

DFCC Bank recently won the Gold Award for Best Social Media Content (YouTube and Facebook) at the 11th ACEF Asian Leaders Awards, competing against countries in South Asia.

This was in recognition of DFCC Bank’s most effective social media marketing campaigns, which also resonated well with its customers as the content was based on a customer’s real-life experience with the bank.

DFCC Bank received this award for the unique digital media marketing campaign it launched, coinciding with Customer Service Week. The campaign strategically centred on a short film released on YouTube and Facebook.

The short film creatively, using unique dramatic elements, told a true story based on the events of the global pandemic. This award is a testament to the journey DFCC has made from being a development bank to now serving customers across many segments through its commercial banking services, highlighting its comprehensive portfolio, innovations and, more importantly, the bank’s relationship with its customers.