DFCC Bank wins ‘Tactical Campaign Innovator of the Year’ award

From left: Daraz Executive – Partnerships Nimesh Dasanayake, Daraz Senior Manager – Prepayments Sandamina Rajapaksha, Daraz Head of Partnerships Dulika Jayamanne, Daraz Managing Director Rakhil Fernando, DFCC Bank Vice President/Head of Card Centre Denver Lewis and DFCC Bank Manager Cardholder Value Propositions Roy Amalton

DFCC Bank, the premier commercial bank in Sri Lanka, was recently awarded as the ‘Tactical Campaign Innovator of the Year’ at the prestigious ‘Daraz Payment Partner Performance Awards’. 

The bank received the award for the strength and commitment it has showcased as a partner in creating inclusive value through innovation for all customers, through its partnership with Daraz. The DFCC bank’s 65th anniversary card promotion, offering customers up to 65% within 65 minutes, up to a maximum discount of Rs. 6,500, is one prime example of an innovative campaign that enabled DFCC Bank to receive the accolade.

The accolade highlights the bank’s strong performance in delivering a positive impact to all customers through the wide variety of weekly and monthly offers, innovating customer engagement campaigns, and tapping into the significant growth in e-commerce transactions where DFCC cardholders were provided access to over four million products on Daraz.lk, from over 50,000 suppliers across the country. Cardholders were also provided with a one-percent CashBack on every purchase instance making it a double reward. 

As the Bank for Everyone, DFCC Bank’s wide range of innovative, customer-centric discounts and activities, have all succeeded in having a significant positive impact, thereby making the bank the most suitable partner to receive this accolade. This is yet another milestone achievement in the bank’s journey of digital enablement and customer centricity. 

DFCC Bank Vice President and Head of Card Centre Denver Lewis said: “DFCC Bank is incredibly proud to have been awarded as the ‘Tactical Campaign Innovator of the Year.’ The award is a testament of our ability to integrate innovative, customer-centric, engagement activities, showcasing the plethora of benefits offered to all Cardholders. Coupled with the valuable discounts and CashBack on offer, DFCC Bank ensures affordability and value for money when creating campaigns. The award will drive us to continue on our path to constantly create value for all and contributing towards becoming a resilient cashless society.”