Fairfirst Insurance and Bank of Ceylon join forces for bancassurance partnership

Wednesday, 4 December 2024 00:10 - - {{hitsCtrl.values.hits}}

Fairfirst Insurance announced a strategic partnership with the Bank of Ceylon (BOC), a leading financial institution in Sri Lanka. This collaboration brings a wide range of customised insurance packages designed exclusively for BOC’s extensive customer base, strengthening Fairfirst’s commitment to delivering innovative and client-centric insurance solutions.

Through this strategic alliance, BOC will offer Fairfirst’s comprehensive portfolio of insurance products across its nationwide network of branches and digital platforms. By leveraging BOC’s established presence, Fairfirst is poised to expand its reach, providing more Sri Lankans with convenient access to comprehensive insurance solutions. This partnership will empower BOC customers to benefit from the seamless integration of banking and insurance services, all under one roof.

A key highlight of this partnership is the launch of the BOC Banca Portal, designed exclusively for bank staff to issue policies seamlessly based on customer requirements. This paperless solution enhances operational efficiency, allowing staff to provide tailored insurance solutions with greater speed and accuracy.

Deputy General Manager – Branch Operations H.P.K. Silva highlighted the partnership, stating, “Our partnership with Fairfirst Insurance strengthens our ability to offer convenient, comprehensive insurance services through BOC branches nationwide. By integrating insurance with banking, we’re committed to providing our customers with a seamless solution for both financial and insurance needs. Together with Fairfirst, we aim to build stronger, more resilient financial futures for all our customers.”

Commenting on the partnership, Fairfirst Insurance CEO Sandeep Gopal stated, “Our collaboration with Bank of Ceylon marks a significant step forward in making insurance more accessible and integrated into the lives of Sri Lankans. Together, we are committed to providing a seamless experience where customers can easily manage their financial and insurance needs, supported by the strength and reliability of two leading institutions.”

This strategic alliance paves the way for strengthening the integration of banking and insurance, offering customers enhanced convenience, seamless service, and a comprehensive range of insurance solutions tailored to meet their needs – making insurance more accessible across Sri Lanka.