Fairfirst Insurance most awarded at Sri Lanka’s Brand Leadership and Best Employer Awards

Tuesday, 15 December 2020 00:14 - - {{hitsCtrl.values.hits}}

Fairfirst Insurance Ltd. was awarded the prestigious Sri Lanka’s Brand Leadership and Best Employer Awards recently, held over a virtual event.

Endorsed by global professional platforms, CMO Asia, Employer Branding Institute and World HRD Congress, seek to recognise and award professionals and companies together under one roof.

Been awarded Sri Lanka’s Brand Leadership Awards for the third consecutive year, Fairfirst went on to receiving three titles: Best Brand Award, Best Use of Social Media in Marketing and Banking, and Financial Services and Insurance Sector. Their wins authenticate a moment of bright optimism in striving for the best, continuous and outstanding brand building and marketing capabilities.

Fairfirst’s communication efforts revolve around the core values of empathy, authenticity, transparency and social responsibility thereby, ranking them amongst the top brands in Sri Lanka yet again. And it is a true testament to the company’s aspirations in achieving brand excellence by providing a service that is on par with global standards to its customers.

Fairfirst was also awarded the Best Employer Brand Award for the second consecutive year under the title of Best Employer Brand in developing talent and cultivating competencies for a future-ready organisation. This has helped them to attract talent, retain talent and develop talent – all in the scope of celebrating leadership goals at Fairfirst.

This being yet another recognition that reaffirms a milestone surpassed in their journey in being the best that comes a few months after been recognised as the only Sri Lankan Company amongst 22 global companies listed in the ‘2020 Top Insurance Workplaces in Asia-Pacific’ by Insurance Business Asia.

Fairfirst Insurance Chief Marketing Officer Sasith Bambaradeniya stated, “Our core values of Empathy, Authenticity, Transparency and Social Responsibility are a testament to a brand that is sensitive, sensible and successful. We are also a brand that creates a design-led thinking culture combined with empathy that reinforces failing – but failing quickly and cheaply – and thereby learning quicker to provide our customers with a peace of mind against the uncertainties we face, especially in the life of the new normal.”

Fairfirst Insurance Head of Human Resources Manjari Kumarage said, “Our utmost priority remains in crafting an environment where our belief in each other and our hard work-culture makes it possible for us to nurture the goodness in what we do. Staying true to our values and being optimistic is what we always strive for.”

Fairfirst Insurance Ltd., is part of the global Fairfax Group. The Group is a leading property and casualty insurer, reinsurer and investment manager, headquartered in Toronto, Canada. Fairfirst is today among the top general insurance companies of Sri Lanka and is recognised as the only Sri Lankan company amongst the 2020 Top insurance global giants in Asia-Pacific. Fairfirst serves individuals, businesses and institutions across this beautiful island through a versatile workforce spread across the comprehensive branch network, affinity partners and brokers in Sri Lanka.