Fairfirst sole SLIM Digis 2.1 award winner from insurance industry

Fairfirst Insurance, emerged as the ‘Best Digital Marketing Innovation Brand of the Year’ and the finalist in ‘Best Use of Technology in Marketing’ across all sectors at the SLIM Digis 2.1, organised by the Sri Lanka Institute of Marketing (SLIM).

Fairfirst Insurance demonstrated a consistent drive towards innovation – be it through their technology or even communications. Being a people’s business, the company has approached the ‘new normal’ by viewing the world through the eyes of the people they work with and innovating for their realities.

Doing things the ‘FairfirstWay’ has enabled Fairfirst to be a future-ready brand in a pandemic landscape that will continue to encourage innovation in the digital sphere. Their approach to being digitally relevant is offered via 100% contactless platforms, end-to-end online purchasing, subscription-based insurance, WhatsApp-based insurance, and the Sales Tool Kits which allowed agents to directly connect to the marketing department’s communications library and allowed them to customise content accordingly. Through these design-thinking lead innovations, Fairfirst transformed the value for customers, creating an ecosystem of effective communications ensuring positive news and a verified source for the community, re-defining user journeys to offer world-class customer experience that made life enjoyable to their customers, employees, stakeholders, and society at large.

The acceleration of innovative digitisation continues for Fairfirst, as they create digitally enhanced offerings for individuals, businesses, and the community. 

Chief Marketing Officer Sasith Bambaradeniya said: “Embracing a contactless world helps businesses have that digital edge to stay afloat during the pandemic. The key is to continue experimenting and innovating with digital solutions front and centre. With the right approach, businesses can come out of the challenge stronger, more agile, and more customer-centric than before. Winning the ‘Best Digital Marketing Innovation Brand of the Year’ is a true testament of that and we hope to continue developing it further to offer a truly personalised and engaging experience with our customers.”