FriMi marks five years of revolutionising fintech industry

Wednesday, 20 July 2022 01:01 - - {{hitsCtrl.values.hits}}

NTB Director/CEO Hemantha Gunetilleke

FriMi, the first fully-fledged digital bank in Sri Lanka powered by Nations Trust Bank, recently marked five years of revolutionising the Fintech industry in Sri Lanka.

The mobile wallet and payments platform – wrapped up in one lifestyle app and packed with a multitude of innovative features to make life effortless – is set to celebrate their anniversary by rewarding customers through exciting promotions and activities throughout the month of July.

Offering ultimate convenience, FriMi allows customers to perform various tasks from making payments to moving money to saving money and even opening a bank account, 100% digitally via the app. Cashless payments include LANKAQR, remote payments, bill and credit card payments, physical and virtual debit cards, whereas send money, cash tokens and fund transfer options help move money seamlessly.

The app also promotes saving in a meaningful and effortless way through features such as saving pots, round up savings, bucket list and digital fixed deposits – most of them being first of its kind in Sri Lanka.

NTB Director/CEO Hemantha Gunetilleke said: “This five-year milestone is an achievement for both FriMi and the bank as it is a true testament of our continued efforts to reimagine banking in the digital world. Disrupting the banking industry since 2017, FriMi has not only evolved with pioneering products and services but has also played an important role in championing and enabling contactless payments across the country.

“We are proud to have been a part of various national-level initiatives such as the implementation of the digital KYC process with the Department of Registered Persons and the enablement of LANKAQR payments at all the expressway toll pay points and we will remain committed to uplifting Sri Lanka towards a digital forward economy.”

The FriMi app has been internationally recognised by The Asian Banker as one of the ‘Top 30 Best Digital Financial Services Providers in the Asia Pacific, Middle East, and Africa’ and by the International Business Magazine Awards 2021 as the ‘Most Innovative Contactless Payments Application in Sri Lanka’. Locally, FriMi was recently awarded the ‘Online Brand of the Year 2021’ – Bronze at the SLIM Brand Excellence Awards 2021 and has been named one of the ‘Top 10 E-Commerce brands of Sri Lanka’ by the LMD Brands Annual Report 2020.

“As the first lifestyle and digital banking experience in Sri Lanka, FriMi has been encouraging the behaviour of contactless payments and providing a range of unique services that go beyond banking, creating true value for the customer.

“I want to take this opportunity to thank all of our loyal FriMians, partners and merchants who’ve been onboard with us in the last five years and of course, the FriMi team who have supported us throughout our revolutionary journey in Sri Lanka’s digital payments landscape,” said Nations Trust Bank Acquisition and Digital Banking Senior Vice President Randil Boteju.

“We really look forward to introducing more unique and revolutionary digital solutions to make our customer’s lives even more effortless, while also making a positive contribution to the digital ecosystem in Sri Lanka,” added Boteju.

FriMi is available on Android, iOS and Harmony OS and anyone in Sri Lanka above the age of 18 years can get on board FriMi by downloading the app.