HNB Assurance continues to celebrate women with ‘Liya Harasara 2025’

Thursday, 20 March 2025 03:32 - - {{hitsCtrl.values.hits}}

Chief Business Officer – Adviser Distribution Channel Harindra Ramasinghe

Chief Business Officer – Partnerships Sanesh Fernando

Chief Marketing and Customer Experience Officer Dinesh Yogaratnam

HNB Assurance PLC (HNBA) proudly launched the 13th edition of ‘Liya Harasara,’ an annual initiative dedicated to honouring and empowering women while celebrating International Women’s Day. This long-standing program continues to provide exclusive insurance benefits and special rewards, reinforcing HNB Assurance’s commitment to recognising the invaluable contributions of women in all aspects of life.

HNBA Chief Business Officer – Adviser Distribution Channel Harindra Ramasinghe highlighted the significance of this initiative, stating: “Women are the backbone of our communities, continuing to shape progress while inspiring change. As a company, it is our privilege to launch the 13th edition of ‘Liya Harasara,’ a program that has now grown into a cherished tradition. This year, we are pleased to offer even greater benefits, ensuring not only financial protection but also overall wellbeing for our female policyholders. Through ‘Liya Harasara,’ we aim to provide security, confidence, and peace of mind, allowing women to focus on their aspirations and continue making a lasting impact on the world around them.”

HNBA Chief Business Officer – Partnerships Sanesh Fernando added: “‘Liya Harasara’ is our way of celebrating women’s achievements and supporting them in their journey and, as a company, we continue to strengthen this initiative year after year to create a secure and supportive environment for women. I’d like to take this opportunity to encourage all women to take advantage of these valuable offers, available from 1 March to 30 April, as we continue our mission of delivering meaningful solutions that enhance their wellbeing.”

The 2025 edition of ‘Liya Harasara’ includes a Free Life Cover of up to Rs. 1 million for one year from HNBA for Regular Premium Life Insurance policies. Additionally, policyholders will enjoy a Daily Benefit for childbirth and pregnancy-related hospitalisation, capped at three days per year, and a free Critical Illness Benefit up to a maximum of Rs. 250,000.

In addition to these benefits, HNBA has partnered with leading brands such as Lanka Hospitals, Durdans Hospital, Laughs Gas, Swarnamahal, Vision Care, Eric Rajapakse, La Vivente, Chamathka, Burger King, Popeyes, Delifrance, Mount Lavinia Hotel, and Singer Sri Lanka to offer exclusive discounts and special privileges to women who sign up for Liya Harasara.

HNBA Chief Marketing and Customer Experience Officer Dinesh Yogaratnam, expressing his thoughts, added: “‘Liya Harasara’ has become more than just an initiative – it is a tribute to the strength, resilience, and achievements of women. The 2025 edition carries forward our theme of ‘Tribute to the Spirit of Womanhood,’ inspiring women to continue breaking barriers and pursuing their aspirations. I’d like to take a moment to extend our heartfelt gratitude to our valued partner merchants for joining us in this endeavour and enhancing the benefits available to our female policyholders. We invite all women to call us on 1301 or visit the nearest HNBA branch to get themselves a much-deserved protection plan that suits their needs.”

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.