HNB Assurance hosts record breaking Sales Convention to honour top Advisors

Shamali Liyanage receiving the ‘Best Sales Advisor’ award

Lakmal De Silva receiving the ‘Most Valued Distribution Manager’ award 

HNB Assurance PLC recently hosted its highly anticipated Sales Convention for 2023, filled with glitz and glamour. Held at the Shangri-La Colombo, the gala event welcomed over 900 participants nationwide, solidifying its status as the largest convention in HNBA’s history.

The Advisor Distribution Channel was responsible for delivering a remarkable growth in new business premium by 37% and GWP growth by 24% which contributed to the overall success of HNBA, in 2023. The convention served as a platform to honour and celebrate the remarkable achievements of over 500 outstanding performances of the Advisor Distribution Channel, under the categories Bronze, Silver, Gold, Super Gold, Premier Gold and Grand Awards. Further, 92 MDRT qualifiers along with 3 COT and 2 TOT winners were felicitated during the event. The pinnacle awards of the night for ‘Best Sales Advisor’ and ‘Most Valued Distribution Manager’ were awarded to Shamali Liyanage and Lakmal De Silva. 

HNB Assurance Chairperson Rose Cooray said: “I am extremely proud to be here tonight where we honour, in my opinion, the heartbeat of HNB Assurance - our Advisor force. Year after year, despite the challenges that were thrown their way, the advisor force has consistently demonstrated resilience and driven towards our company’s goals, which is why we can confidently claim that we have the best advisors in the country. I’d like to extend my heartfelt congratulations to all the winners today, as we move forward, I am confident that our pursuit of excellence will continue to propel us towards greater heights, while we continue serve and earn trust of our policyholders.”

CEO Lasitha Wimalaratne said: “Two years ago when we locked in on the goal of achieving 10% market share by 2026, we knew it certainly wasn’t going to be an easy task. Thanks to the incredible efforts of our Advisor Distribution Channel, we’ve not only made significant strides but consistently surpassed expectations, while moving towards our goal. To grow twice the industry consistently is no easy task, it takes a great team and an extraordinary effort to deliver results like this. As we celebrate achievements and other important milestones, I want to express my heartfelt gratitude to everyone. Congratulations once again and keep up the good work.”

“While meeting KPIs remains crucial, our primary focus as a company is on elevating the average income of our advisors,” said Advisor Distribution Channel Chief Business Officer Harindra Ramasinghe. “Being part of this event, the largest sales convention ever hosted by HNB Assurance, is truly an honour. It signifies not just our growth as a company but also realises our commitment to empowering our advisors. I would like to extend my heartfelt gratitude to our esteemed field management team, which includes our SBU Heads, Zonal Managers, Cluster and Branch managers, trainers and every other individual who played a pivotal role in supporting the efforts of our dedicated sales force. I also want to take this opportunity to congratulate all the winners. Your hard work, dedication and exceptional performance have truly set you apart.”