HNB Assurance secures Bronze at Dragons of Asia 2023 for ‘New Product Launch’

Monday, 6 November 2023 00:00 - - {{hitsCtrl.values.hits}}

HNBA CEO Lasitha Wimalaratne

Chief Marketing and Customer Experience Officer Dinesh Yogaratnam

HNB Assurance has secured the Bronze Award at Dragons of Asia 2023 under the ‘New Product Launch’ category, for its marketing communications campaign promoting the innovative SupremeHealth Unlimited product.

This prestigious honour at an international stage showcased the company’s commitment to understanding trends and ingeniously communicating their message to the public.

This success follows HNB Assurance’s recent triumph at the CMO Awards, where the company also received the award for the ‘Best Digital Integrated Campaign’. This groundbreaking product for HNB Assurance not only revolutionised the local insurance market, but the innovative campaign accompanying SHU has also been equally lauded now winning multiple international accolades.

HNB Assurance CEO Lasitha Wimalaratne said: “Receiving the Bronze Award at Dragons of Asia 2023 is truly an honour. This accolade validates our efforts towards being creative not only in our product offering but also in how we communicate our message to the public. I’d like to extend my heartfelt gratitude to our internal teams and external partners who continue to explore novel approaches to engage with our customers, expressing our solutions in a manner that is not just informative but also captivating and creative.”

Chief Marketing and Customer Experience Officer Dinesh Yogaratnam said: “We are extremely proud and delighted to receive this award, which underscores our commitment to delivering impactful campaigns. The multiple international accolades earned for the SHU campaign truly stand as a testament to the campaign’s remarkable impact and standard. Further, our unique messaging along with the tactful platform mix had a significant impact on the campaign’s success. My sincere thanks to RN Media, our digital marketing partner, who was instrumental in orchestrating an intricate, multi-faceted digital strategy. I must also mention Iconn Media for conceptualising and crafting the essential assets for our ATL campaign.”