Friday Nov 15, 2024
Friday Nov 15, 2024
Thursday, 21 October 2021 03:05 - - {{hitsCtrl.values.hits}}
Sri Lanka’s leading private sector bank Hatton National Bank PLC has partnered with the National Chamber of Exporters of Sri Lanka (NCE), the exclusive private sector chamber representing Sri Lankan exporters, as the Exclusive Banking Partner of the ‘Sri Lanka Export Brand’ exhibition organised by the NCE at the World Expo 2020 in Dubai, United Arab Emirates.
The partnership with HNB will provide many services to the potential exhibitors in terms of credit card facilities up to 12 months at zero percentage interest to cover the exhibition related costs on HNB credit card. The Sri Lankan export community gladly welcomes the move as many exporters are going through difficulties due to the COVID 19 negative impact and negative cash flows that have impacted their businesses heavily. At the same time exporters need to be in the international arena to attract buyers and since the Dubai Expo will provide them the much needed platform, the assistance provided by HNB is timely and very well appreciated.
National Chamber of Exporters of Sri Lanka, the exclusive chamber representing Sri Lankan exporters, is spearheading a trade exhibition, under the banner ‘Sri Lanka Export Brands’ to showcase Sri Lankan export products and services, as well as services by service providers to exporters. The exhibition will be held from 17 to 20 February 2022. (Thursday, Friday, Saturday and Sunday) forming the ideal platform for Sri Lanka to create awareness for products and services and explore the immense opportunities of the international marketplace.
The NCE is coordinating with the Sri Lankan missions in the Gulf region and also with trade chambers to attract and invite potential buyers to visit the ‘Sri Lanka Export Brands’ exhibition. Further, the Sri Lankan Dubai Business Council and other Sri Lankan professionals in the UAE will also undertake to create awareness among their business contacts and members of this exhibition. Through these efforts and strategic event dates coinciding with Gulf Food Expo 2020, a higher number of regional visitors and UAE nationals are expected to visit the exhibition.
Due to the adverse effects caused by the coronavirus pandemic, Sri Lankan exporters are experiencing numerous challenges in sustaining export revenue and growth. However, remaining optimistic and upbeat, the World Expo provides a greater platform for Sri Lankan exporters to reach the right people, expand the business and develop the global network.
The chamber is confident that this initiative will open up fresh avenues for the country’s exports to reach greater heights by expanding the global market share. Staying true to its greater mission of supporting the country’s export sector, the chamber is encouraging exporters to join this international event to reach new markets, meet new people and experience new cultures.
The chamber will be creating a digital catalogue highlighting all exhibitors to be shared with all relevant stakeholders. Sri Lankan foreign missions, other trade chambers and associations in the Gulf region are also working closely with NCE in promoting the ‘Sri Lanka Export Brands’ exhibition to attract more affluent visitors from the region. With 254 customer centres across the country, HNB is one of Sri Lanka’s largest, most technologically innovative banks. It has won local and global recognition for its efforts to drive forward a new paradigm in digital banking. HNB is rated AA-(LKA) by Fitch Ratings and was recently ranked among the Top 1000 Banks in the World for the fourth successive year by the acclaimed ‘The Banker Magazine’ UK. HNB has been recognised as the ‘Best Retail Bank in Sri Lanka’ by the ‘Asian Banker magazine’ on 11 occasions.
