HNBA crowns top performers at Sales Convention 2021

Shamali Liyanage receiving the ‘Best Sales Advisor’ award  

HNB Assurance PLC (HNBA) held its most eagerly anticipated night in the company’s event calendar recently at Hilton Colombo. The event felicitated the top performers of the sales force for their outstanding and remarkable achievements recorded during the year 2021. 

The event was graced by Rose Cooray as Chief Guest, the Board of Directors of HNBA as well as the management of both HNBA and its fully-owned subsidiary HNB General Insurance Ltd. (HNBGI).

Expressing her thoughts on the day of celebration, HNBA and HNBGI Chairperson Rose Cooray stated, “Tonight is a night of celebration of your remarkable and outstanding performance, reflected as both individuals and as teams. This convention will distinguish itself by virtue of the fact that, we honour and applaud your commitment and perseverance despite one of the toughest times we had to face in our lifetime. The tenacity that the sales force has displayed during these most challenging of economic conditions is quite exemplary.” 

Highlighting the key performance metrics HNBA has portrayed during the year 2021, Cooray further stated, “The achievements that we have recorded during 2021 with an impressive growth momentum of 29% in terms of GWP is in no small measure due to the contribution from the sales force. I am indeed delighted by the achievements of HNBA Advisor Channel and have no doubt that even greater things will be forthcoming as the company moves ahead into the future infused with cutting edge technology and have at its disposal the best products in the market. I can assure confidently that we will be able to strive to new heights in this journey as one team.”

Reflecting on the outstanding performances of HNBA Sales Force, HNBA Chief Executive Officer Lasitha Wimalaratne stated, “The devotion of each individual advisor which collectively upscales the overall performance of the Advisor channel is quite impressive, and it has clearly reflected on our business achievements during 2021. The synergy between each member of the Advisor Channel has grown the company through the years to the stature and stability that it has achieved to date. Despite the most fluid and challenging market conditions, our Sales Force has proven once again that they are a group of talented professionals who can go for gold and mark a name for themselves. 

Furthermore, Wimalaratne also added, “Tonight is dedicated for you to reflect on and celebrate your achievements and to further fine-tune it during the years to come. As a company which strives in delivering the best service to the customers, assuring them that they are provided with a Life Insurance solution to best satisfy their needs has always been possible as a result of the high quality, professional standards of our own sales force. I firmly believe that these achievements celebrated tonight will prove to be the starting block of greater things to come cascading into the future as we are poised to grow from strength to strength.”

HNBA Chief Business Officer/General Manager – Advisor Distribution Channel Harindra Ramasinghe expressed his views stating, “The impressive strength of the sales force of HNBA has clearly reflected in the financial achievements gained during 2021. The Advisor Channel of HNBA has made an indelible mark for itself as being a force to be reckoned with, seizing new market segments across the island and continually growing its footprint. Effective recruitment campaigns launched across the country has contributed immensely towards the highly professional and performance driven sales force of HNBA. The Channel has grown from strength to strength from achievements pertaining to both local and global spectrums. I am confident that my sales force to march onwards conquering every hurdle thrown their way to go on to prove their mettle.”

The HNBA Sales Convention honoured 246 Advisors under categories of Bronze, Silver, Gold, Super Gold and Grand Awards. Amongst those golden trophies were the accolades for the Best Service Centre, Best Zonal Manager, Best Cluster Manager, Best Regional Office Manager and awards for 71 MDRT qualifiers. The pinnacle award of the night for ‘Best Sales Advisor’ was awarded to Shamali Liyanage.