Janashakthi Life records historic Rs. 6.6 billion GWP with 43% growth in 2024

Janashakthi Life said it has achieved an outstanding Rs. 6.6 billion in Gross Written Premiums (GWP) for the year 2024, marking an exceptional 43% growth compared to the previous year. 

This impressive milestone underscores the company’s strong market presence, customer trust and relentless commitment to excellence.

The extraordinary growth is a testament to the hard work and dedication of Janashakthi Life’s sales force, whose tireless efforts have led the company to surpass its goals. In addition to its committed sales team, the integration of cutting-edge technology and digital solutions has played a pivotal role in streamlining operations and enhancing overall efficiency. 

A standout initiative in 2024 was the launch of Janashakthi Heart Guard, an innovative insurance product that allows customers to purchase coverage online without the need for an agent. This ground-breaking solution further highlights Janashakthi Life’s leadership in digital transformation within the insurance industry.

Director/CEO Ravi Liyanage said: “This record-breaking achievement is not just a testament to our financial growth, but a clear reflection of our strategic focus on innovation, technology, and customer-centricity. At Janashakthi Life, we have always believed in going beyond traditional boundaries to create value for our customers. Our sales team’s dedication, combined with the seamless integration of cutting-edge digital solutions, has enabled us to redefine the insurance experience. Launching the Janashakthi Heart Guard as an entirely online insurance product is a significant step in this journey, making it easier and more convenient for customers to access financial security without agent involvement. We are proud to offer such innovations that cater to the evolving needs of today’s digital-savvy customers.”

“However, none of this would have been possible without the trust and confidence of our loyal policyholders. Their belief in us drives our continuous efforts to provide personalised solutions that are tailored to meet their unique needs. We are deeply grateful for their unwavering support, which has played a pivotal role in our success,” Liyanage said.

“This milestone reaffirms our vision of not only providing financial security but also empowering our customers to live their dreams and achieve their aspirations. It is a clear indicator of the strong foundation we’ve built, and we are more committed than ever to delivering exceptional value to our customers, employees, and stakeholders as we move forward. As we continue to grow, we remain dedicated to setting new benchmarks in the insurance industry, with a clear focus on delivering the best customer experiences and fostering long-term relationships,” Liyanage added.

Janashakthi Life said it focuses on providing personalised, customer-centric solutions has strengthened its reputation as a trusted partner in financial security. The company’s impressive growth reaffirms its vision of uplifting lives and empowering dreams through comprehensive life insurance coverage.

“We remain dedicated to continuously meet our customers’ evolving needs, and this achievement is only the beginning of an exciting journey toward even greater accomplishments,” added Liyanage.

The company’s success in 2024 marks a new chapter in its growth trajectory, positioning Janashakthi Life to further expand its offerings and solidify its position as a leader in Sri Lanka’s insurance sector.