Janashakthi Life sole insurer amongst Top 10 Fastest Growing Sri Lankan Brands

• Records 22% y-o-y growth vs 9% in the Life Insurance industry

 Janashakthi Insurance PLC has stormed the Top 10 brand rankings by Brand Finance, recording impressive brand value growth in 2022 and being listed as one of the ‘Top 10 Fastest Growing Sri Lankan Brands’ and the only insurance brand to be listed among the Top 10 honour roll with a rating of A+ and a Brand Strength Index (BSI) score of 569. 

The leading insurer has delivered an outstanding 22% year-on-year growth in brand value during 2022 as compared to the total brand value of all Life insurance brands in the market which grew by merely 9%. This upsurge in brand value follows Janashakthi Life’s historic achievement of crossing two consecutive billion milestones while also achieving strong market share growth which moved up by one market position against competition in new business during 2021. 

The insurer also delivered an outstanding performance across all KPIs, surpassing all set targets, with a notable Regular Premium First Year Premiums (FYP) growth of over 115%, recording a sound top and a bottom line. 

Brand Finance is the world’s leading independent brand valuation consultancy. For more than 20 years, it has helped companies and organisations of all types to connect their brands to the bottom line. “Janashakthi Insurance is the fastest growing brand in the sector. Growth in financial performance driven by active involvement in innovative insurance solutions have enabled the brand to climb in both value and strength in the Sri Lanka 100 rankings,” reported Brand Finance in the 2022 brand value rankings published recently. 

Adding further, Janashakthi Insurance Director/ CEO Ravi Liyanage said: “It gives us deep pride to have the Janashakthi Life brand ranked amongst the Top 10 of Sri Lanka’s fastest-growing brands for 2022. Some of the key pillars that helped us reach this achievement include our record-breaking total income of over Rs. 7.2 billion with a growth of 14% over the last year (Rs. 6.2 billion in 2020) and a commendable Gross Written Premium growth of 45% over the corresponding period under review; active involvement in innovative insurance solutions; and the commitment and technical expertise of Janashakthi Lion Force who have made an extraordinary contribution to the company’s bottom line profitability amidst a challenging year. The ability to grow amidst the volatile economic conditions reflects the passion and commitment of the company in serving its customers with industry-best solutions.”

With its proven track record and performance driven culture of the Janashakthi Lion force, the organisation has successfully produced over 100 MDRT achievers thus far, on par with global standards. In recognition of its commitment to fostering positive value driven culture while empowering its employees, Janashakthi Insurance has been recognised as a Great Workplace in Sri Lanka for its exceptional and resilient workplace culture.