LB Finance promotes digital media tips and trends to clients

LB Finance held ‘How to continue your business on digital media,’ a two-session free webinar on 22 September at 4 p.m., conducted live via Zoom. 

Around 1,000 participants registered to watch illustrious panellists Udara Dharmasena, VP – Client Success, Facebook ASP at Roar Global, and Travel With Wife, Most Popular Influencer of the Year 2019, advise aspiring and current entrepreneurs on how to launch their business on digital media and leverage the online community to build brand awareness.

“The ‘How to continue your business on digital media’ webinar was a Digital CSR initiative by LB Finance to commemorate World Tourism Day 2021 and it has been enormously successful,” said LB Finance PLC Managing Director Sumith Adihetty. Many participants belonged to renowned tourism institutions such as the Sri Lanka Association of Inbound Tour Operators (SLAITO), the Association of Small and Medium Enterprises in Tourism Sri Lanka (ASMET) and The Hotels Association of Sri Lanka (THASL). In addition, existing clients and social media followers of LB Finance also joined. 

“The session shall be made available for free viewing on the LB Finance Facebook and YouTube social media channels,” added Adihetty. “We are proud to help all entrepreneurial Sri Lankans who can benefit greatly from such valuable knowledge.”