LIC emerges as world’s third strongest insurance brand

Wednesday, 12 March 2025 05:18 - - {{hitsCtrl.values.hits}}

The collective brand value of India’s LIC and SBI Life has grown by 35% year-on-year, according to the Brand Finance Insurance 100 2025 ranking, a new report from Brand Finance, the world’s leading brand valuation consultancy. With a combined brand value of $ 14.9 billion, India’s insurance sector continues to strengthen its global presence.

LIC (brand value up 36% to $ 13.3 billion), ranked 12th, has secured its position as the third strongest insurance brand globally, achieving a Brand Strength Index (BSI) score of 87.9/100. Based on Brand Finance’s market research data, LIC recorded high scores for the “familiarity” and “appeal” metrics in its home market, alongside its sustained AAA brand strength rating.

SBI Life (brand value up 27% to $ 1.6 billion) moved up 13 places to rank 74th globally this year. The brand’s strong performance can be attributed to its expanded product offerings, introduction of unit-linked plans, term insurance, and annuity products to meet evolving customer needs.

Brand Finance Managing Director India Ajimon Francis said: “The remarkable 35% year-on-year growth in brand value underscores the rising global influence of India’s insurance sector. LIC’s position as the world’s 3rd strongest insurance brand highlights the power of trust and familiarity in driving brand strength, while SBI Life’s strategic product diversification demonstrates how innovation fuels brand value. As Indian insurers continue to expand their offerings and enhance customer engagement, their global competitiveness will only strengthen.”

Ping An Insurance remains the most valuable insurance brand for the 9th year, with a stable $ 33.6 billion value, driven by strong familiarity in China and steady growth in life, health, and P&C insurance, despite profitability challenges in previous years.

Nissay/Nippon Life Insurance is the fastest-growing insurance brand, up 94% to $ 9.2 billion. This growth is driven by rising revenues and expansion beyond its domestic market, in a strategic market like India, and including its 2024 acquisition of a 20% stake in US-based Corebridge Financial.

PZU is the strongest insurance brand with a Brand Strength Index (BSI) score of 94.4 out of 100. The brand’s correlating AAA+ brand rating places it among some of the world’s strongest brands globally, across all sectors.

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