LOLC Life Assurance unveils new paradigm in healthcare with Health Maxx

From left: LOLC Life Assurance Head of Life Underwriting Ravi Fonseka, Senior Head of Sales Distribution Sridharan Balachandran, first policyholder, Director/CEO Nadika Opatha, Senior Head of Sales Distribution Deepal Fernando, and Head of Technical Uditha Premarathna 

LOLC Life Assurance has introduced Health Maxx, Sri Lanka’s most comprehensive and innovative health insurance plan, designed to set an exceptional standard in healthcare coverage. With a remarkable coverage limit of Rs. 100 million and 20 flexible plans, Health Maxx offers unparalleled financial security whether in Sri Lanka, across Asia, or globally (excluding the USA and Canada). Specifically tailored for individuals aged 18 to 65, this ground-breaking plan redefines health insurance, providing uninterrupted protection against life’s uncertainties and ensuring you are always prepared.

Health Maxx exemplifies a forward-thinking approach to healthcare coverage, offering a suite of benefits designed to meet the diverse needs of individuals and families. From extensive inpatient care to unique features such as maternity benefits for up to four deliveries, coverage for 136 listed day-care treatments, dental and optical care, organ donor hospitalisation expenses, Ayurvedic treatments, and government hospital allowances, the plan exceeds expectations, guaranteeing peace of mind and uninterrupted coverage.

At the core of Health Maxx lies innovation and customer-centricity. The Auto Refill Benefit, a standout feature, automatically doubles the coverage amount once the initial limit is utilised, ensuring uninterrupted access to quality healthcare. Additionally, the Self-Retain Benefit offers flexibility by allowing policyholders to share hospitalisation costs in return for reduced premiums, making premium healthcare both accessible and cost-effective. These benefits exemplify LOLC Life Assurance’s commitment to redefining health insurance with practical and empowering solutions.

Reflecting on the launch LOLC Life Assurance Director/CEO Nadika Opatha stated, “The introduction of Health Maxx underscores our commitment to delivering innovative, customer-focused solutions that address evolving needs. This isn’t just insurance; it’s a comprehensive lifeline that redefines healthcare protection. Health Maxx is a testament to LOLC Life Assurance’s enduring decade-long legacy of trust and innovation, setting a new benchmark in Sri Lanka’s insurance sector while empowering individuals and families to live life uninterrupted.”

LOLC Life Assurance COO Jayantha Kalinga further commented, “Health Maxx is not just a product; it’s a promise of excellence and empowerment. Its unmatched benefits and unparalleled flexibility allow customers to choose plans that align perfectly with their lifestyles and financial goals. This launch is a bold step forward, reaffirming our dedication to delivering world-class solutions that ensure peace of mind and security.”

Elevating the offering is the exclusive Honours Rewards Card, Sri Lanka’s first rewards program attached to an insurance policy. With discounts from reputed merchant’s island wide, this program transforms Health Maxx into more than just an insurance plan — it is a lifestyle enhancement tool that adds value beyond healthcare. Under the theme “For an Uninterrupted Life”, Health Maxx redefines what health insurance can be, providing comprehensive solutions that allow policyholders to focus on what truly matters — living their best lives with confidence and security. For further information, visit www.lolclife.com.