LOLC secures people’s top choice for 6th consecutive year

Thursday, 6 April 2023 00:28 - - {{hitsCtrl.values.hits}}

LOLC receiving the People’s Financial Services Brand of the Year award at the SLIM-Kantar People’s Awards 2023

LOLC Holdings PLC, Sri Lanka’s true multinational financial conglomerate, has once again proven its unwavering commitment to excellence by clinching the coveted title of “People’s Financial Services Brand of the Year” at the 2023 SLIM-Kantar People’s Awards.

This marks the sixth consecutive year that LOLC has been recognised by the Sri Lankan public as the top choice in the country’s financial services industry.

Year after year, LOLC has remained the most preferred and trusted brand, as evidenced by its consistent presence at the top of the list. This award is a true measure of the strength of the LOLC brand and a fitting tribute to the organisation’s unblemished dedication to the nation. As LOLC continues to set new benchmarks for financial services in Sri Lanka, it remains committed to delivering innovative solutions that enhance the financial wellbeing of its customers.

Expressing thoughts on the noteworthy recognition, LOLC Holdings PLC Group Managing Director/CEO Kapila Jayawardena stated, “We are honoured and grateful to receive this prestigious award from the Sri Lankan public yet again. LOLC has cemented its position as a brand that has empowered the people to have confidence in tomorrow. The company’s commitment to its stakeholders is second to none, and this has earned the trust and support of the Sri Lankan public. LOLC’s brand name, synonymous with financial excellence and untiring support for the people of Sri Lanka, has emerged as a beacon of hope for millions of Sri Lankans. As we continue to evolve and innovate, we remain committed to our core values of excellence, integrity, and customer-centricity.”

SLIM-Kantar People’s Awards 2023, themed “Choices Define Us” as per the people’s mandate, displays the importance of consumer choice. The impression was to bring life to the voice and choice of the Sri Lankan people for the 17th consecutive year in a night full of excitement and entertainment.

People’s Awards is an annual, flagship event organised by the Sri Lanka Institute of Marketing (SLIM) jointly with the research arm of Kantar Lanka Ltd. It holds the significance of being the only award ceremony in the country to be based on a nationwide independent survey. The SLIM-Kantar People’s Awards employs a rigorous scientific methodology to determine the most beloved brands, individuals, institutions, commercials, tunes, and performers among the Sri Lankan populace. What sets this award ceremony apart is its unique approach, relying on a jury composed of everyday people to accurately reflect the sentiments of the general public.