Muthoot Finance ranked India’s ‘Most Trusted Financial Services Brand’ for 5th consecutive year

Muthoot Finance Deputy Managing Director Alexander George Muthoot

Muthoot Finance, India’s largest gold loan NBFC, has won the title of ‘Most Trusted Financial Services  Brand’ for the fifth year in a row according to TRA’s Brand Trust Report 2020 rankings.

The ranking is based on primary research conducted across 8000 unique brands from 323 categories. Inputs were gathered across various cities to draw consumer insights along with use of brand analytics. 

Muthoot Finance Deputy Managing Director Alexander George Muthoot said, “Muthoot Finance is built on the seven founding principles of ethics, values, reliability, dependability, trustworthiness, integrity and goodwill, and adheres to the highest standards of corporate governance. We are delighted to win the most trusted financial services brand title which resonates closely with the company’s core principles as we are the guardians of trust who empower society to unlock the true potential of their emotional currency. We thank our customers, employees and all stakeholders involved in making this possible for the fifth consecutive year.”

Commenting on the ranking and on repeating the feat for the fifth successive year, TRA Research CEO N. Chandramouli said, “When a brand focuses on building trust with intensity, it not only leads to building brand trust, but also in forging long-term customer relationships. By becoming the Most Trusted Brand in the category of Financial Services, Muthoot Finance has demonstrated its high consumer-centric focus.”

Muthoot Finance is the flagship company of The Muthoot Group which has 20 diversified business divisions. With 5330+ branches, the Group serves over 2.5 lakh customers every day. Muthoot Finance is India’s largest gold loan NBFC and India’s No. 1 Most Trusted Financial Services Brand, according to the TRA’s Brand Trust Report. It is a reputed ‘Systemically Important Non-deposit taking NBFC’. 

As part of the core business, Muthoot Finance provides loans secured against household gold jewellery at highly affordable rates and amazing product features. Globally, the Group has presence across, USA, UK, UAE, Costa Rica, Nepal and Sri Lanka. The company posted a consolidated Profit after Tax of Rs. 3,169 cr in FY20 along with tax paid of Rs. 1,092 cr. The consolidated Assets under Management (AUM) as of Q2FY21 stands at Rs. 52,286 cr. For more details visit www.muthootfinance.com.