NDB Bank collaborates NEDA to empower SMEs into brighter future

In a significant initiative to bolster the capabilities of Sri Lankan SMEs, the National Development Bank (NDB), in collaboration with the National Enterprise Development Authority (NEDA), has recently conducted a series of workshops as part of NEDA’s “B500 Project” national endeavour. 

This program is an ambitious effort aimed at nurturing 500 Sri Lankan brands and providing essential training and resources to elevate local enterprises.

The workshops, held in Colombo and Kaluthara districts, focused on enhancing financial literacy, understanding current market trends, and leveraging digitalisation for business growth. They aimed to equip SMEs with the knowledge and tools needed to thrive in a competitive market. The topics covered included “Financial Literacy and Current Market Trends,” “Digitalisation for Business,” and “How to Win the Market,” offering a comprehensive overview of the critical skills and strategies required for success.

On 10 July the first program took place at the Colombo District Secretariat Office, attracting around 70 clients. This session provided a deep dive into financial literacy, emphasising the importance of sound financial management and understanding market dynamics. The discussions also highlighted the increasing role of digitalisation in business, showcasing how technology can streamline operations and open new avenues for growth.

The second workshop, held on 22 July at the Kaluthara District Secretariat Office, saw participation of approximately 65 clients. This session continued the focus on digitalisation and market strategies, providing practical insights and real-world examples of successful digital transformations. The workshop also covered advanced strategies for market penetration and brand building, critical for SMEs looking to expand their reach and impact.

The workshops were led by a team of experts from NDB, including Chief Manager – Business Banking Nilendra Ahangama, Assistant Vice President – Sales Sameera Senarath, and Manager – SME Business Banking Janaka Meepagala. Their combined expertise provided participants with valuable guidance on navigating financial challenges, embracing digital tools, and crafting effective market strategies. 

To further support these participants, the bank has appointed dedicated advisors from its Business Banking Unit, who will offer personalised advice and guidance throughout their business journey, aiding these businesses to grow and succeed in their respective markets. 

Moreover Business Development Manager – Deposit Mobilisation Unit Praveen De Jacolyn Seneviratne and Senior Relationship Officer – Deposit Mobilisation Unit Sewmini Chathurangi have played a key role in initiating and organising this partnership program between the Bank and NEDA.

Looking ahead, NDB and NEDA are set to continue this collaborative effort, with a third program scheduled for 12 August at the Gampaha District Secretariat Office. This upcoming session promises to further empower SMEs with actionable insights and practical knowledge, reinforcing NDB’s commitment to supporting local businesses.

NDB’s collaboration with the NEDA underscores the bank’s dedication to the SME sector, recognising the vital role SMEs play in the Sri Lankan economy. Through partnerships such as this, NDB aims to provide SMEs with the necessary resources and training to not only survive but thrive in an increasingly competitive market, aligning with NDB’s broader mission of fostering economic growth and supporting the development of local enterprises.