NDB recognised as one of the Top 20 Brands in Sri Lanka

Monday, 25 April 2022 00:12 - - {{hitsCtrl.values.hits}}

The National Development Bank PLC has been recognised as one of the Top 20 Brands in the country by the world’s leading independent brand valuation consultancy - Brand Finance Lanka’s annual index of Most Valuable Brands.

Leaping in the rankings from number 20 in 2020 to number 16 in 2021, and maintaining the rank at number 16 in 2022, the Bank’s brand value has seen an increase of 7% from Rs. 10,287 million to 11,038 million. NDB has maintained its brand strength despite the challenges during the year due to the pandemic and economic situation within the country.

NDB’s Assistant Vice President - Head of Marketing Shiyan Jayaweera said: “NDB is the fourth largest commercial bank in the country and has consistently been one of the fastest growing banks over the past few years.

“With a heritage of over 40 years in the country, a well-recognised presence and a branch network of 113 branches spread out across the country the Bank is well poised to cater to the diverse needs of its customer base. With a firm focus on the digital transformation of the overall banking experience, we are well placed to drive the next phase of growth and support our customers whether retail or corporate to achieve their ambitions.”

He further added: “We have set ourselves an ambitious goal of becoming the most digitally enabled bank in Sri Lanka. As such, we aim to bring the best of technology to our banking services in order to deliver the best in service experience and convenience for our customers who are at the centre of all activities carried out by the Bank.”

As a brand this is encapsulated in NDB’s brand promise “The future is banking on us”. The digitalisation of banking services through technology delivered safely and securely forms the core of the NDB brand strategy as it seeks to realise the ambitions of all customers and other stakeholders.

Similarly, the Bank was also recently awarded two Gold awards for Financial Inclusivity and Best Common ATM Enabler of the Year and one Merit Award Excellence in Customer Convenience at the Lankapay Technnovation Awards 2022.

While NDB Bank has always been known for delivering the very best to its customers, digital and technological advancement is the bedrock of its strategy. Considerable resources are deployed towards this end, enabling the Bank to establish a remarkable positioning in the industry as one of the fastest growing, systematic and technologically savvy players.

NDB Bank was awarded the “Best Digital Bank 2021” at the Asiamoney Best Bank Awards for Sri Lanka in addition to being crowned “Sri Lanka’s Best Bank 2021” by the prestigious Global Finance Magazine of USA, and “The Bank of the Year Sri Lanka”, by The Banker Magazine UK and is the “Most Awarded Corporate 2021” as per LMD ranking. NDB is the fourth largest listed bank in Sri Lanka and the parent company of the NDB Group. The only financial services conglomerate in Sri Lanka, NDB Group is uniquely positioned towards assisting the growth and development of the Sri Lankan financial market to provide its customers seamless access to the product and service offerings of all its group companies.