Paperless and affordable protection with Clicklife from Union Assurance

Thursday, 1 July 2021 00:00 - - {{hitsCtrl.values.hits}}

Consumers can now buy protection online with a state-of-the-art buying experience. Clicklife by Union Assurance is a digital life insurance product which can be purchased under five minutes, and is 100% paperless, making it the easiest and most affordable way to buy insurance. The product offers up to Rs. 4 million protection starting from Rs. 23 per day.

With the COVID-19 pandemic impacting lives and circumstances, the need for protecting loved ones has grown exponentially world over. Despite the increase in need, challenges have emerged with restrictions on mobility, and face-to-face interactions making it difficult for consumers to obtain the protection solutions they need. With Clicklife, consumers do not need to meet an agent, fill up lengthy forms, or provide medical documents – a novel concept for Sri Lanka where the idea of buying insurance online is a relatively new concept.

Commenting on the advances made by Union Assurance, Chief Executive Officer Jude Gomes stated, “We are disrupting life insurance as we know it by eliminating legacy systems, paperwork, and physical interventions to simplify the process of buying protection. Clicklife reinforces our core philosophy and commitment to Protect the Sri Lankan Dream with digitally enabled solutions that are suited to the times. In our customer-centric journey, the first thing we wanted to address is the need of the hour – providing a paperless solution that can be purchased from anywhere in Sri Lanka. We are happy to be the first in industry to offer customers this simple and effective solution.”

While the pandemic continues to surge through many parts of Sri Lanka accompanied by uncertainty, protection is one of the best ways to prepare and provide for the future of loved ones. With affordability at its core, the product pricing starts at Rs. 23 per day and offers Rs. 2 million in the event of a demise, Rs. 3 million in the event of death due to COVID-19, and Rs. 4 million in the event of an accidental death.

Union Assurance is a part of the John Keells Group, Sri Lanka’s largest listed conglomerate. It is among the most awarded insurance companies in Sri Lanka, completing over three decades of success with a market capitalisation of Rs. 18.2 billion, a Life Fund of Rs. 45.0 billion and a Capital Adequacy Ratio (CAR) of 315% as at May 2021. Set to empower the Sri Lankan Dream, Union Assurance offers Life Insurance solutions that cover education, health, investment, protection, and retirement needs of Sri Lankans.

With 76 branches and an over 3,000-strong workforce, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.