People crown LOLC for ninth consecutive year

Tuesday, 25 March 2025 04:50 - - {{hitsCtrl.values.hits}}

The Marketing Communications Team of LOLC Holdings, led by Group Chief Officer – Marketing Communications Susaan Bandara (right) receiving the award

LOLC once again emerges as the “People’s Financial Services Brand of the Year”, securing the prestigious title bestowed at the SLIM Kantar People’s Choice Awards 2025 for an unparalleled ninth consecutive year. This recognition, conferred through a comprehensive consumer research, reflects the brand’s firm connection with the Sri Lankan people and its consistent leadership in financial services.

Unlike many industry awards, the SLIM Kantar People’s Choice Awards is determined by independent consumer research conducted by Kantar, a global leader in brand insights. Instead of relying on a judging panel, this recognition is purely based on public perception, brand recall, and customer loyalty, making it one of the most authentic measures of a brand’s standing. Securing this title for ninth consecutive years highlights LOLC’s deep-rooted connection with its customers and its ability to evolve with their changing needs while maintaining a firm commitment to excellence.

LOLC’s continued success is driven by its assurance to financial empowerment, innovation, and inclusiveness. It has redefined accessibility to financial services by reaching underserved communities and pioneering digital transformation. Beyond its core financial solutions, LOLC is a brand that stands with the people, for the people, embodying resilience and hope through the years. In times of crisis, be it economic hardships or global disruptions, LOLC has remained a pillar of strength, stepping in when the nation needed it most. This deep-rooted connection with the people is what truly sets LOLC apart. The company has also been recognised for initiatives that create real social impact, such as the Divi Saviya Humanitarian Project, which uplifts vulnerable communities through sustainable support.

LOLC Holdings PLC Group Managing Director/CEO Kapila Jayawardena commenting on the achievement said, “Winning this award for ninth consecutive years is a powerful affirmation of the trust and loyalty that customers place in LOLC. It reflects our commitment to redefining financial services, not just as a business, but also as a force for positive change. From expanding financial inclusion to driving social impact through initiatives like the Divi Saviya Humanitarian Project, which has touched millions of lives, our focus remains on empowering individuals and businesses to thrive. This recognition strengthens our resolve to continue setting new benchmarks in the industry and taking Sri Lankan excellence to the world.”

In an evolving financial sector, LOLC continues to distinguish itself through unmatched customer focus, agility, and a vision that extends beyond Sri Lanka. With its global footprint expanding across multiple regions across four continents, LOLC is taking its expertise and impact to new markets, solidifying its reputation as a financial powerhouse beyond borders.

With this latest win, LOLC remains at the forefront of financial services, delivering excellence while ensuring that the people’s choice continues to be the right choice.

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