SDB bank launches 2025 edition of ‘SDB Ithirum Charithraya’ to celebrate Sinhala and Tamil New Year

Thursday, 10 April 2025 00:02 - - {{hitsCtrl.values.hits}}

SDB bank has announced the launch of the 2025 edition of its flagship savings campaign, ‘SDB Ithirum Charithraya,’ in celebration of the Sinhala and Tamil New Year. This initiative is designed to foster a culture of savings while expressing gratitude to both loyal and new customers with exciting rewards.

The campaign, which is currently underway offers customers a unique opportunity to invest in specially designed SDB Savings Certificates with an attractive gift scheme. Customers depositing Rs. 100,000 will receive a stylish travel bag, while those who deposit Rs. 250,000 will be rewarded with a 1.5L rice cooker. Meanwhile, cooperatives and societies also have the option to receive a travel bag or stainless-steel thermos flask for the deposits of Rs. 250,000 or Rs. 500,000 respectively. This campaign aims to promote the New Year Ithurum Charithraya (Savings), encourage new savings, and strengthen customer relationships. It aligns seamlessly with SDB Bank’s broader vision of expanding its savings base and reaching new customer segments.

SDB Bank Chief Business Officer Chitral De Silva, commented on the campaign saying, “With SDB Ithirum Charithraya, we aim to cultivate the timeless value of savings among Sri Lankans during this season of tradition and renewal. This initiative is not only about financial planning; it also reflects our appreciation for our customers’ trust and loyalty. We warmly invite all Sri Lankans to embrace the exciting Ithurum Charithraya with us and make the habit of saving an integral part of your life beginning this Sinhala and Tamil New Year.”

As a bank with a clear focus on uplifting the livelihoods of rural communities, supporting cooperatives, and empowering SMEs and local entrepreneurs—with special attention to women entrepreneurs—SDB bank will continue to provide innovative and inclusive financial solutions. Launching this campaign during Avurudu, a season symbolising fresh beginnings and prosperity, SDB bank has created another opportunity for all Sri Lankans to partner with the Bank and become significant contributors to supporting SMEs, which form the backbone of Sri Lanka’s economic growth.

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