SLIM awards Fairfirst amongst most innovative brands in 2019

Fairfirst Insurance recognised for being the only innovative insurer at SLIM Brand Excellence Awards. From left: Brand Manager Surenie De Silva, Head of Marketing and Digital Solutions Sasith Bambaradeniya, Manager Marketing and Digital Solutions Dilshan Rabbie and Manager Marketing Operations and CSR Supun Kotuwegoda

Fairfirst Insurance was recognised among the top three most innovative brands across all categories in Sri Lanka. Fairfirst is the only financial services brand so recognised at the recently held 18th SLIM Brand Excellence Awards where it won an award for ‘Innovative Brand of the Year 2019’.

The SLIM Brand Excellence Awards is a celebration of brand excellence at national level and rewards the outstanding efforts of outstanding brands. Through this event, SLIM endeavours to not only encourage best practices in branding, but also to raise local brands to global standards. 

Fairfirst Managing Director and CEO Dr. Sanjeev Jha commented: “We are extremely grateful for this recognition from SLIM for being ‘innovative’. This is a true testament of Fairfirst being a driver of an innovative-led agenda and tech driven business model that generates insurance solutions and products across the market. This recognition to us also means, being progressive, being aligned to customers evolving needs and always willing to ‘Give It A Try’.”

Commenting on the company’s success, Head of Marketing and Digital Solutions Sasith Bambaradeniya said: “We are delighted to win this prestigious award. We are an insurer aiming at fair and fast solutions. We seek to innovate in order to provide our customers with a fresh and fair experience. And as such, this award is testimony of our ever-expanding innovation agenda.”

With a passion for making complex insurance solutions simple and accessible, Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Serving individuals, businesses and institutions, the company offers its out-of-the-box solutions via its team of 1400 professionals, who work across a service centre network comprising 56 branches. Putting innovation, fun and excitement back into the insurance industry, Fairfirst is fast-becoming an industry leader that people turn to and trust.