Sanasa Life Insurance celebrates customer service week with launch of latest Customer Experience Centre

Celebrated annually and around the world, Customer Service Week brings forth the essence of customer service and how it has helped businesses understand their customers better, by creating a friendlier customer centric environment. This is even more emphasised with this year’s theme aptly termed as “Above and Beyond”. Sanasa Life Insurance’s customer-oriented approach stems from its beginnings and has always been a part of its core ethic and corporate functionality. In view of commemorating this eventful week, Sanasa Life Insurance declared open its latest Customer Experience Centre on 10 October 2024, located at No. 297, High level Road, Nugegoda. 

“Customer Service Week is a great way not only to remind us of the importance of our valuable customers, but also reinforces our commitment towards serving them even more diligently and efficiently”, says Sanasa Life Insurance CEO Ivan Nicholas. Commenting on the relevance of this special occasion Nicholas went on to say, “Keeping to this year’s theme “Above and Beyond”, this is a timely launch that brings a synergy of providing efficient and effective customer service not only to our existing customer base, but also to a host of new customers who will have the opportunity of experiencing unparalleled service within the insurance industry unlike anywhere else.”

This state-of-the-art Experience Centre is geared at creating and catering to every insurance need of its customers while highlighting its key customer principles. These key principles are: Speed: The ability to expedite insurance policies at any of Sanasa’s island wide branch network quickly and efficiently without delays or inconveniences to customers. Quality: Providing exceptional service to customers ensures that they have the best possible experience as a customer of Sanasa Life Insurance. Empathy: Sanasa Life Insurance’s beginnings were based on understanding the financial challenges faced by paddy farming communities and providing them with simple but effective solutions. This empathetic approach is a testament to the success Sanasa Life Insurance has achieved today. Sanasa Life Insurance remains committed to fostering closer connections with its customers. Continuous improvement: Committed to excellence, Sanasa Life Insurance is driven by continuous innovation and improvement that differentiates it from its competitors. Trust: Sanasa Life Insurance ranks 7th in the life insurance industry in Sri Lanka. This is a clear indication of the trust customers have placed in this organisation. The opening of the new Customer Experience Centre reflects the ongoing commitment to building stronger customer relationships and gaining their continued trust in the future as well.

An extensively diversified product portfolio offers customers the flexibility that addresses almost any situation relating to an insurance need. With the unwavering commitment and support of the Sanasa staff working as a team, it’s all about the delivery of a quality product. But delivery is not only based on the customer’s need, it also addresses the organisation’s principles and ethics of assisting and providing guidance effectively. In his concluding statement, Nicholas goes on to say “The theme for this year’s Customer Service Week “Above and beyond” is synonymous with the organisational goals. Formulated with the customer as the focal point, the launch of the Customer Experience Centre at Nugegoda, is yet another step in its continuing journey towards a better and exciting future for the customers of Sanasa Life Insurance.”