Thursday Nov 28, 2024
Thursday Nov 28, 2024
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Head of Marketing Mahesh Wickramatunga
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Sanasa Life Insurance, a company dedicated to families, celebrated Mother’s Day with a special product launch on 12 April.
The product, titled ‘Promise of a Mother’s Love’ reflects the importance of a mother’s unwavering commitment to her children.
Head of Marketing Mahesh Wickramatunga said: “This new plan builds upon the success of our existing child insurance policy, Senehasa. Senehasa is a popular choice for parents due to its high returns and low monthly premiums, which aligns perfectly with Sanasa Life Insurance’s core values of affordability and accessibility.”
As always innovative solutions produced by Sanasa Life Insurance have been the key to its success stories. The new theme ‘Promise of a Mother’s Love’ includes all the benefits of the existing Senehasa insurance scheme as well as additional benefits for a child’s future. Here are some of these innovative inclusions: If the child passes the grade 5 scholarship examination, he/she will be entitled to future educational scholarships based on their scholarly performance at the GCE Ordinary Level and Advanced Level examinations; If they excel at any sport, the policy offers sponsorship for training, as well as many other privileges. Sanasa Life Insurance is making it easier for mothers and parents to secure their child’s future with the ‘Promise of a Mother’s Love’ policy. This comprehensive insurance plan will be available across Sanasa’s extensive island-wide network of 8,500 branches. To ensure convenient access, especially for new mothers, arrangements have already been made to introduce the plan through MOH clinics catering to expectant mothers.
“At Sanasa Life Insurance, we believe the ‘Promise of a Mother’s Love’ policy goes beyond just financial security,” explains Wickramathunga. “We are proud to offer a product that strengthens the bond between parents and children, fostering closer families. In fact, the positive impact of this plan extends beyond the family unit, creating a ripple effect that benefits communities and the nation as a whole,” he added.
Sanasa Life Insurance’s commitment to affordability and accessibility has translated into remarkable success. The consecutive wins for “Fastest Growing Life Insurance Company” and “Best Management Practices” awards over the past two years are a testament to trusted progressive success. These accomplishments realise the vision of the Founding Chairman Dr. P. A. Kiriwandeniya, which is to provide an affordable insurance policy to all segments of society. “The introduction of our new ‘Promise of a Mother’s Love’ policy is a tribute to mothers everywhere, perfectly timed for International Mother’s Day,” Wickramathunga said.
