Softlogic Invest first investment brand to win at Dragons of Asia Awards 2022

Team Softlogic Invest and Loops Integrated

Softlogic Invest, the Asset Management arm of the Softlogic Group, clinched the prestigious Bronze award at the recently-concluded Dragons of Asia Awards 2022.

Held in Malaysia, the awards ceremony bestowed Softlogic Invest with the coveted award for their ‘Born to an Investment’ campaign, making the company the only investment brand in the whole of the APAC region to walk away with an award.

This accomplishment also makes Sri Lanka’s first youth-focused, 100% end-to-end digital investment brand (in the open-ended unit trust industry) stand out as the country’s first investment brand to receive a global commendation for its efforts in marketing.

Ranked as one of the world’s 4th leading marketing award, and the number 1 in Asia, the Dragons of Asia sees the participation of some of the biggest global brands from Coca Cola, Procter & Gamble, Unilever, Subway, Pepsi, etc., to award the best results-driven marketing campaigns by brands across the Asia-Pacific region. Following a stringent evaluation process, all entries from 17 categories undergo four rounds of assessment conducted by four independent panels of judges. Subsequently, the three highest scoring entries from each category are rewarded Gold/Silver/Bronze Dragons, the Best Campaign in each country awarded Blue Dragons and the Best Campaign in Asia the ultimate Red Dragon.

Softlogic Invest Chief Executive Officer Niloo Jayatilaka said: “As a young, home-grown company of just two years, this is a remarkable win for us as a company and Sri Lanka as a whole. This is a testament to our brand building strategy which boldly breaks through age-old thinking and processes making it accessible to the youth of Sri Lanka. Taking in learnings from our parent company the Softlogic Group, we are indeed very proud to be able to drive this industry forward by reaching a broader spectrum of investors. I want to also extend my utmost gratitude to our strategic partner, Loops Integrated, for their collective vision and dedication to the brand.”

Softlogic Invest, despite being a young two-year-old brand against all odds went on to win the Bronze award under the Best Brand Trial/Sales Generation Campaign category. Ideated and executed by Loops Integrated, the campaign encapsulates Softlogic Invests primary focus which is to inspire and empower a whole new generation of young investors to kick-start a plan towards realising their dreams in life.

Chief Marketing Officer Kavi Rajapaksha said: “This is the first global metal award received for Softlogic Invest, and we are extremely proud of it. From being a brand launched amidst the height of a pandemic to being able to transform how people invest, we have been challenging the norm and that’s something we will certainly continue to do so as we go along. This is just the start, and we have so much more we can do in the world of investments and so much more we certainly hope to do.”

Loops Integrated CEO Wasaam Ismail said: “We are honoured to be a part of Softlogic Invest’s marketing journey since its inception, and we are proud to be helping the brand reach its true potential through creative, result-oriented campaigns. Our team finds it gratifying to work with clients like Softlogic Invest, who don’t shy away from bold ideas and are open to co-creating outside their comfort zone. Their unwavering faith makes our partnership a special one and we hope to continue working on unprecedented campaigns in the future.”