Softlogic Life crowned Sri Lanka’s number one insurance company at National Business Excellence Awa

Sri Lanka’s fastest growing and most innovative life insurer Softlogic Life has made its presence felt among the top corporate establishments of the country yet again at the National Business Excellence Awards (NBEA) 2017, dominating the prestigious awards ceremony with three accolades, including the esteemed Gold award in the Overall Insurance Sector.

Whilst securing the Insurance Gold award, Softlogic Life also clinched two other awards at NBEA 2017, organised by the National Chamber of Commerce of Sri Lanka (NCCSL) for the 14th consecutive time. Softlogic Life won the coveted Silver award in the ‘Excellence in Corporate Social Responsibility’ category for their flagship corporate social responsibility campaign ‘WIN’ which empowers Advanced Level students in rural areas of Sri Lanka with skills to face the future. The company also won the Bronze award for the Overall Extra Large Category of Corporates, beating several top-notch corporate giants in Sri Lanka.

Being one of the pioneering awards competitions initiated by NCCSL in 2004, the National Business Excellence Awards over the years has maintained a reputation of unparalleled corporate excellence and gained much recognition and prestige among the business community as a well structured awards scheme and has become the symbol of excellence for the best of the best businesses in Sri Lanka.

Expressing his views on Softlogic Life’s remarkable achievement, Chairman Ashok Pathirage said: “We are indeed honoured to be recognised as the best Insurance company of Sri Lanka at the National Business Excellence Awards which is recognised as Sri Lanka’s most prestigious corporate awards ceremony. The overall Gold award in the Insurance Sector is very special to us. Our expertise in disruptive technologies and smart innovations has not only paved a path for state-of-the-art life insurance solutions for our customers, but also built a unique brand of excellence and fortitude which has been ensuring consistency for our policyholders countrywide.”

Leading corporates of the country entered this year’s edition of the business excellence awards, evaluated under a newly structured evaluation model of seven perspectives - Excellence in Leadership, Excellence in Corporate Governance, Excellence in Capacity Building, Excellence in Performance Management, Excellence in Local and Global Market Reach, Excellence in Corporate Social Responsibility and Environmental Sustainability and Excellence in Business and Financial Results. The competition comprised several categories - Extra large, Large, Medium, Small and Micro – and diversified industry sectors, with 29 different business sectors in total.  

Since August 2017, Softlogic Life has won a number of awards which include Excellence in Agency Distribution and Excellence in Claims Service awards at the Sri Lanka Insurance Industry Awards by Fintelekt and the Most Innovative Mobile Messaging Campaign award at the Global Smarties Awards in New York and the Gold award at the APAC Mobile Marketing Awards for the same mobile campaign. The company was also recognised at the CMA Excellence in Integrated Reporting Awards 2017, winning an award as one of the Ten Best Integrated Reports among Sri Lankan corporates and was chosen as a great place to work in Sri Lanka by the Great Place to Work Institute for the second consecutive year.  Softlogic Life Insurance Plc is a subsidiary of Softlogic Capital Plc and is part of the Softlogic Group, which is recognised as one of Sri Lanka’s most diversified and fastest-growing conglomerates, with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company also include FMO and DEG, which are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.