Saturday Nov 30, 2024
Saturday Nov 30, 2024
Friday, 7 July 2023 00:10 - - {{hitsCtrl.values.hits}}
Sri Lanka Insurance yet again is endorsed as the most loved Insurance brand in the country in the latest Brand Finance Most loved brand edition. The company secures this prestigious position for the 6th consecutive year and is testament to the fact that Sri Lanka Insurance has the interest of the people of this country as a central focus its business propositions and continuously strive to touch the pulse of Sri Lankan people.
Sri Lanka Insurance as a brand resonates with customers and the community at large and therefore has been at the forefront of contributing to the needs of the citizens of Sri Lanka. SLIC have carefully curated the needs of the people when developing products and services and Medi 60 and Drive 60 are products catered for over 60years senior citizens of this country and addresses the issue of obtaining medical insurance at that age without facing medicals. Also Diabetic Insurance product D+ allows people with Diabetes up to 8+ to enter in to Insurance contracts. Also Supporting women empowerment Sri Lanka Insurance introduced the 1st ever Women’ motor Insurance Ladies Only, taking care of many aspects that are exclusive for female driving population of this country. SLIC’s School Fee Protect is designed to provide an uninterrupted continuous education of children in the same schooling environment in case of a demise of a parent.
Keeping its brand promise at heart ‘Like a Father, Like a Mother’, SLIC over the years have demonstrated greater empathy towards the larger community through various initiatives reaching out to all Sri Lankans across communities throughout the country. The company’s CSR strategy focuses on Child Education, Community development and safeguarding the Sri Lankan Culture for future generations. Children are the future of the country and with this thought in mind Sri Lanka Insurance has taken many steps to support child education.
‘Pasal Piriyatha’, is a school infrastructure development project carried out for less privileged schools to ensure a pleasant school environment for the children. To date 3265 schools has benefited through this program. ‘Suba Pathum Scholarship’ program is another initiative directed towards children that excelled at the Grade 5 scholarship, GCE Ordinary Level and GCE Advance Level examinations. This program has awarded 1800 scholarships, worth of Rs. 200 million up to date. SLIC initiated one of the most heartwarming CSR projects last year to commemorate World Children’s Day. A Free Live Insurance cover with a value of Rs. 1 million was offered to parents of all children born on the 1 October to ensure a protected future for the new-borns.
‘Call to Donate is a special initiative which aims to raise awareness on cancer prevention. SLIC believes as a brand close to the people that it is their responsibility to create awareness among the public on cancer prevention. As a part of this initiative Sri Lanka Insurance has donated essential medicines and equipment and during 2022 SLIC facilitated the construction of two isolation units at the paediatric ward worth of Rs. 5 million. Furthermore, preserving the cultural heritage of the country is another main area SLIC focuses on and the traditional Peraheras are one of them.
SLIC provides protection through accident covers and vehicle breakdown assistance during festivities for pilgrims and sightseers during such festivals irrespective of them being an SLIC policyholder. Similarly, one of the main CSR calendar event of SLIC is assisting pilgrim visiting Anuradhapura during the Poson season. This is one of the longest running CSR programs of Sri Lanka Insurance which have been carried out since for more than 30 years.
Amidst all the contribution to the external stakeholders, Sri Lanka insurance makes a significant investment to support and standby the people of the organisation, which is the biggest asset of the organisation. The company encourages diversity, inclusivity and equality, fair treatment, seamless medical benefits, making ex-gratia payments for critical illness etc. Flexible working hours, remote working options were granted during the pandemic and these practices are continued till date based on mutual agreement between the respective stakeholders.
SLIC is also known for its efforts to empower women where they are celebrated for their achievement at various platforms. Similarly, there are many opportunities that are made available for all employees to get involved in sharing innovative ideas. Furthermore, SLIC has created job opportunities for more than 8000 insurance agents across the island and empowered them to achieve their objectives. The impact the organisation has created by these job opportunities doesn’t ends with the 8000 agents but it benefits 8000 families.
SLIC’s continuous contribution to the people of this country, strong presence in the market and demonstrating greater empathy towards the people of the country has rewarded the brand with the ‘Most Loved Insurance Brand’ of the year in both Life Insurance and General Insurance categories. This achievement bears testament to the unparalleled strengths of the Company for the largest assets base of Rs. 274 billion and the largest life fund in the insurance industry of Rs. 156.7 billion to uphold the position as the largest and strongest insurer in the country.
Brands which have established a strong presence across the country for a sustained period of time is listed in the ‘Most Loved Brands’ listing. The listed brands have certain distinct characteristics: they are familiar, and most often tried and tested brands that consumers have trusted – in many instances, for generations. In addition, they offer the functional benefit of easing the economic burden through price, convenience, being longer-lasting and so on. However, this alone is not sufficient, the brands that have succeeded are the ones demonstrating greater empathy towards the people of the country by doing things differently.
