Saturday Nov 16, 2024
Saturday Nov 16, 2024
Wednesday, 17 June 2020 01:17 - - {{hitsCtrl.values.hits}}
Sri Lanka Insurance was awarded the prestigious Most Valuable General Insurance Brand for the third consecutive year by Brand Finance on Sri Lanka’s most valuable and strongest brands 2020. Further Sri Lanka Insurance was awarded the title ‘Most Loved Insurance Brand’ in Sri Lanka competing with giant retails brands.
These fitting accolades reflect the prowess of Sri Lanka Insurance in the insurance arena of Sri Lanka accomplished through trust and excellence over generations.
Sri Lanka Insurance General Insurance category is the leader in the Sri Lankan insurance sector pioneering many projects to ensure comprehensive protection and customer convenience. Among the many initiatives are exclusive tie ups with service providers of the motor trade, easy payment tie ups with leading banks and financial service providers, multiple payment options, online purchasing facility for customers, simplified, fast track claim settlement processes and accurate assessments.
The flagship brand in the general insurance category Sri Lanka Insurance Motor Plus, the vehicle insurance has introduced many innovative motor insurance solutions to customers inclusive of Motor Plus Loyalty Rewards which provides value added services to the customers. Motor Plus Rewards, was one of the largest consumer promotions in Sri Lanka which gave away prizes worth of Rs. 15.8 million.
Sri Lanka Insurance achieving the Most Loved Insurance Brand in the country bears testament to the unparalleled strengths of the company for the largest assets base of Rs. 211 billion, largest life fund in the insurance industry of Rs. 116 billion, strong government ownership, extensive branch network consist of 158 service points, claim paying ability spans over five decades, customer centric innovative insurance solutions, convenience driven processes and dynamic service support.
The unstinted support to the people of the nation in any national calamity has earned Sri Lanka Insurance the title of ‘Most Loved Insurance Brand’. The many initiatives taken by Sri Lanka Insurance to pledge support to the government initiatives in the prevention of the spread of COVID-19 bear witness to this triumph.
Among the many initiatives are, donation of 10,000 number of 200 ml sanitiser bottles to the Special Task Force who carry out necessary pandemic control measures, Rs. 5 million donation to the COVID-19 Health and Social Security Fund, Viru Abhiman – the Rs. 1.5 million worth free life cover granted to the state sector employees who are in the frontline battling COVID-19 pandemic and the donation of facemasks, hand sanitisers and 10,000 litres of surface disinfectants to be distributed among Municipal Councils, Provincial Councils and Town Councils and necessary government entities.
The AAA(lka) rated insurer has stood the test of time moving over the trajectory of challenges and confronting obstacles to become one of the most iconic brands in Sri Lanka.
