Sri Lanka Insurance revamps brand identity, product offering as it steps into new era

Sri Lanka Insurance yesterday announced the changing of its corporate identity to coincide with the organisation’s three-year plan to improve processes and introduce products and features that address the needs of the modern consumer. 

The insurance giant is living up to its title of being the ‘Most Loved Insurance Brand’ in the island as declared by the 2018 Brands Annual by ensuring a reliable but modern approach, ensuring the maximum convenience for customers.

Sri Lanka Insurance’s new corporate logo is fresh and modern, highlighting the brand’s position as a strong dynamic leader which is relevant and focused on adapting to the changing needs of customers. 

Sri Lanka Insurance is moving forward and adapting to times of change. The company is well-versed with the changing habits of its customers and keeping up with game-changing new technologies and products that include a total Life solution that caters to every stage of a person’s lifecycle with 10 Life Insurance policies to choose from. The company has also launched the only diabetic policy called Comprehensive D+, which gives a growing diabetic population in the country a sense of relief. 

Other additions to the Life basket include the Rs. 10 million Cashless Medical Card which allows customers to make payments with their Cashless Medical Card without having the hassle or the worry of having to pay upfront across all hospitals in the island. 

Sri Lanka Insurance has also expanded and revamped its Retirement Scheme ensuring pensioners get the highest returns on their pension plans.   

As the country’s leading motor insurer, Sri Lanka Insurance Motor Plus enable sits customer base to enjoy the benefits of their lifestyle and loyalty rewards scheme that offers benefits across varied shopping segments. Other motor insurance paybacks include 24-hour roadside assistance and peace of mind knowing your assessment will be done by a professional with an extensive knowledge in claim assessments. 

With the relaunch, all processes will be speedier and customers can enjoy claims of up to Rs. 75,000 or below within three hours of an accident. Sri Lanka Insurance settles over Rs. 800 million in claims on a daily basis and is the largest player in the motor insurance sector. 

Showcasing strength and stability with the recently affirmed AA+ (lka) rating from Fitch Rating, Sri Lanka Insurance is led by a dynamic group of individuals, from the appointment of industry specialists to its corporate management team to a team of over 2,500 members which has extensive knowledge in every aspect of insurance and is spread over a 148 branch network across the island, which is set to expand further, ensuring convenience to the customer. 

It has also invested significantly to improve IT infrastructure so that processes can be made more efficient.

Established in 1962, Sri Lanka Insurance Corporation is the largest government-owned insurance company in Sri Lanka, with a managed asset base of over Rs. 193 billion and a Life fund of over Rs. 100 billion, the largest in the local insurance industry. The company is also the first and only local insurer to secure a Fitch Ratings AA+ (lka) rating for its long-term financial stability and strong capital position.