Team CDB showcases extraordinary leadership triumphing at National Sales Awards

Nadeeka Perera being presented the National Sales Award. She also won a Gold Award in Sales Supervisor - Financial Service Provider category

Winning a National Sales Award and a Gold Award in the Sales Supervisor - Financial Service Provider category, Anurudda Algama holds up his award 

An unprecedented 16 awards were proudly held aloft by the sales team of Citizens Development Business Finance (CDB) at the National Sales Awards held recently.

These awards, organised by the Sri Lanka Institute of Marketing (SLIM), recognises superior excellence in sales leadership and with these many accolades, Team CDB proves it is an unparalleled team, winning a collective of 16 awards including two national awards and two Gold awards.

Four Silvers, six Bronze and two Merit awards added to the total number, with these nationally recognised awards empowering the team to etch their individual pathways to meet aspirations, exceed goals, continually raise the bar and be role models for the entirety of the CDB sales force.

Nadeeka Perera and Anurudda Algama not only triumphed with the coveted National Sales Awards, they also won Gold awards in the category of Sales Supervisor - Financial Services Providers category. Sales Supervisors, Sales Executives and Frontliners in the Financial Service Providers categories were well represented with Silver, Bronze and Merit awards.

The Annual National Sales Awards recognise and reward performance and competencies of sales professionals, pushing them to scale heights while continually raising the bar in leadership, professionalism, values, ethics, responsibility and best practices in sales excellence. The objective is for the awards to be a catalyst in ensuring sales professionals are on par with international standards.

CDB Sales and Business Development Director Sasindra Munasinghe congratulated the winners saying: “You have proven that CDB is well on our way to building a world-class sales force because you thrive on challenges, exploit opportunities, think beyond the norm and keep pushing that bar of excellence. At CDB we have striven to establish performance standards that are not just constructed on the building blocks of excellence, it also encourages and motivates you to take advantage of our pioneering spirit and entrepreneurial mindset.”

He added that CDB has always developed its team based on a foundation of individuality but also, on a collective company vision that is a win-win formula for both. “Being recognised nationally means CDB has nurtured a winning team – a team that bring extraordinary results through ordinary people - given that our team members compete with the best of the best sales professionals across industries.”

Team CDB has won continuously at the National Sales Awards and this year, had to compete with a collective of applicants who were of very high quality and set a competitive benchmark in the financial services, banking, insurance & FMCG sectors.  The competition was intense with the quality of the applicants being extremely high, all proven to be master leaders in their field. For CDB therefore, winning a large haul of awards at the prestigious National Sales Awards is doubly significant – it is undeniably a winning team, but it is also a company that believes in nurturing its sales team to be the best of themselves, taking responsibility for their actions and pushing the standards of sales excellence upwards.