Union Assurance among ‘Top 100 Most Valuable Consumer Brands’ for 15th consecutive year

Thursday, 20 July 2023 02:55 - - {{hitsCtrl.values.hits}}

Union Assurance, yesterday announced its prestigious recognition as one of the ‘Top 100 Most Valuable Consumer Brands in Sri Lanka’ for the 15th consecutive year.

It said this esteemed accolade was bestowed by LMD in partnership with Brand Finance, a global brand valuation consultancy.

The Top 100 Most Valuable Consumer Brands recognition is the result of a comprehensive analysis of Sri Lanka’s brand landscape, affirming Union Assurance’s remarkable brand equity, strategic investments, and outstanding performance in the market. This accomplishment is a testament to the company’s unwavering commitment to protecting lives and safeguarding the wellbeing of all Sri Lankans with unparalleled insurance solutions.

Union Assurance CEO expressed his gratitude for the recognition, stating, “We are immensely proud and humbled by this remarkable achievement for the 15th year in a row. This recognition highlights the enduring trust and confidence that our customers and stakeholders place in Union Assurance. It is a demonstration of the hard work and dedication of our entire team in ensuring that we consistently exceed expectations and deliver best-in-class value to our customers.”

Chief Marketing Officer Mahen Gunarathna emphasised the significance of the recognition, stating. “At Union Assurance, we have always believed in the power of meaningful brand experiences. Our brand strategy focuses on creating strong emotional connections with our customers and offering them personalised solutions that address their unique needs, backed a strong spirit of innovation and digitalisation. This recognition reinforces our dedication to building a brand that resonates with our audience and stands the test of time.”