Union Assurance breaks new ground with industry-first Digital Loyalty Rewards Program to enrich customer well-being

Union Assurance has introduced another groundbreaking initiative in the Sri Lankan life insurance industry with the launch of the Clicklife App’s Digital Loyalty Rewards Program.

This innovative program, the first-of-its-kind in the market, aligns perfectly with the company’s purpose of supporting all Sri Lankans to enrich their well-being, by championing innovative platforms that elevate their quality of life while being financially protected every step of the way. 

Union Assurance’s new Digital Loyalty Rewards Program offers all customers an opportunity to earn rewards worth millions through the Clicklife App. The program is seamlessly integrated into the Clicklife App, allowing customers to accumulate digital rewards and redeem them at a vast network of over 100+ merchants, ranging from supermarkets and pharmacies to restaurants and apparel outlets.

Union Assurance has been leading the transformation of the life insurance landscape with its exclusive Clicklife App, launched in 2020. Powered by cutting-edge technology, the app has revolutionised the user experience by enabling effortless management of life insurance policies via smart devices, with a host of innovative features aimed at enriching user well-being. The Clicklife App integrates many first-of-its-kind innovations introduced to the industry, including an AI-driven calorie counter and a fully digital rewards system.

Union Assurance Chief Marketing Officer Mahen Gunarathna emphasised: “At Union Assurance, we are deeply committed to enriching the well-being of all Sri Lankans through our innovative initiatives. We strive to make life insurance more accessible and user-friendly, offering comprehensive protection throughout every stage of our customers’ lives. The Clicklife App is central to this, empowering customers to manage their life insurance while enjoying exclusive benefits. Our new Digital Loyalty Rewards Program takes this a step further by rewarding active lifestyles and supporting holistic well-being, all while ensuring financial security for our customers and their families at every step.”

Union Assurance Chief Information Officer Harsha Senanayake stated: “Union Assurance has always been at the forefront of digital transformation in the life insurance industry, and the introduction of the Clicklife App’s Digital Loyalty Rewards Program is another milestone in our journey to gamify and incentivise behavioural change. This initiative underscores our enduring commitment to pushing the boundaries of innovation to remain agile to customer expectations, and ensuring they always receive world-class solutions.”