Union Assurance extends Bancassurance partnership with Nations Trust Bank

Union Assurance CEO Jude Gomes and Nations Trust Bank Director/CEO Priyantha Talwatte symbolising the partnership with respective top management teams

Union Assurance (UA) has extended its long-term partnership with Nations Trust Bank (NTB) for five more years, in a strategic move to enhance portfolio value and pave the way for sustainable business growth. 

The signing took place on 9 April between Union Assurance Chief Executive Officer Jude Gomes and Nations Trust Bank Chief Executive Officer/Director Priyantha Talwatte. 

“We are honoured to extend this partnership with Nations Trust Bank. In our journey to provide services of exceptional quality and value, strategic partnerships have proved to be an absolute necessity, and it takes a collaborative effort to deliver exceptional services to customers and increase market penetration. We believe that Union Assurance’s partnership with Nations Trust Bank has been an example of how two towering organisations can come together and collaborate to satisfy the multiple needs of clients. To this end, we will also continue to intensify our use of artificial intelligence, and analytics to transform our customer experience and optimise engagement,” stated Gomes. 

Despite the unprecedented challenges posed by the COVID-19 pandemic in 2020, the Union Assurance and Nations Trust Bank partnership was able to deliver robust performance to maintain undisputed market leadership, and was recognised as Bancassurance Partnership of the Year at the Business Leadership Awards. 

“The signing of this partnership signifies the largest Bancassurance strategic alliance in the financial industry and is indeed a true milestone for both Nations Trust Bank and Union Assurance. As the leader in the Bancassurance offering, this is a natural next step for us at Nations Trust Bank in offering our valued customers holistic financial solutions with industry-leading customer service standards, and we look forward to working with Union Assurance in continuing to provide the same quality services,” said Talwatte.

With a drive to leverage digital technology to reimagine processes and deliver exceptional value for consumers, Union Assurance and Nations Trust Bank have continued to adapt and reshape their business strategies resulting in the implementation of a best-in-class digitalisation process to enhance client accessibility to services and solutions, through an internationally recognised sales force. 

Considering customer centricity as a core corporate value and having focused heavily on accountability and transparency through diligent governance, both entities emphasise the implementation and management of a secure governance framework to assure financial stability for all stakeholders.