Visa launches exclusive mobile concierge app for Sri Lankan consumers

Screenshots of Visa Concierge app

• Offers access to privileged concierge services through a dedicated mobile app for Visa’s Signature and Infinite cardholders in Sri Lanka 

Visa recently announced the launch of Sri Lanka’s first exclusive concierge app that enables its Infinite and Signature cardholders to access a host of concierge services on their mobile phones. Sri Lanka is the first market in South Asia where Visa has launched this mobile app; it is available on both iOS App Store and Google Play Store. 

Typically, consumers need to dial a hotline or email a concierge service provider to avail of their services, often not receiving responses soon enough. The new Visa Concierge app offers an exclusive real time channel for consumers to arrange for services such as hotel, flight and restaurant reservations, event ticket purchases or other such requirements. A live chat function is also available on the app, enabling users to chat directly with a customer service representative for personalised and bespoke requests. A customer can simply contact his or her bank to know how the app can be used.

“Sri Lanka is becoming increasingly digital, with a mobile phone penetration of 131%1  i.e. more than one phone per individual. In this market, we have observed that customers who are offered exclusive, specialised services also perceive them as premium offerings. Visasees the need to extend a high level of speed and efficiency to our Infinite and Signature cardholders, who are accustomed to this in other services. With our newly launched Visa Concierge app, they can conveniently access a multitude of services via their mobile phones, without having to call a number or send an email and wait for a response,” said Visa’s Country Manager for Sri Lanka and MaldivesAnthony Watson.

“As Sri Lanka turns to more digital experiences, on-demand services will be a growing need, saving the time and effort taken for otherwise time-consuming tasks like booking travel tickets or making reservations. The Visa Concierge app is aligned with these needs of our mobile-first consumers and aims to fulfil the demand for an efficient, real time concierge service,” Watson added. 

“Visa has always been a pioneer by introducing new products across the world and we are very excited to launch the Visa Concierge app in South Asia starting with Sri Lanka. The essence of the concierge app is to enhance experience and convenience for our cardholders and drive digitisation through our customer value proposition. The 3 R’s – Rewards, Relevance and Recognition are essential for building customer loyalty and the Visa Concierge app is a manifestation of this, as member experiences make up nearly two-thirds of the elements that drive satisfaction,” said Arvind Ronta, Vice President, Head of Products – India and South Asia.

1 Digital in 2018 in Southern Asia - Hootsuite