Alliance Finance celebrates 60th anniversary, marking multitude of eternal bonds with customers

Alliance Finance Co. PLC (AFC), one of Sri Lanka’s oldest and trusted finance companies, celebrates 60 years of unparalleled service spanning four generations of customers in Sri Lanka. AFC is one of the most recognised and trusted names in the financial services industry today, reputed for its innovative and inclusive financing solutions. Commencing operations six decades ago, with a mere five employees, today the company counts 1,200 employees across the length and breadth of the country. 

Commenting on the company’s 60th anniversary, Emmanuel Muttupulle the Chief Operations Officer of the company said, “One of the greatest strengths that AFC has cultivated over 60 years is its strong bond with successive generations of customers. Led by a spirit of trust, integrity and a shared vision with customers to foster growth and prosperity, AFC has contributed greatly to the upliftment of marginalised communities and small and medium scale entrepreneurs in every single province in the country. 

“Buoyed by an island-wide presence and a network of service professionals trained to meet differing financial needs, AFC has grown and prospered along with its customer base in its six decade-long journey which has been most fulfilling and gratifying. Despite being the third-oldest finance company in the country, AFC has successfully evolved with the times and is proud to be a preferred partner for thousands of citizens across the nation.”

AFC’s current product portfolio in investment solutions comprises of savings and fixed deposits, while its financing solutions portfolio consists of leasing, hire purchase and gold loans, and its own innovative collaboration finance product. Led by its Triple Bottom Line philosophy of People, Planet and Profits, AFC has infused strong values in its business that enables it to be a sustainable business entity.

AFC has pioneered many innovative financial solutions in the market over the years. The company was awarded two bronze awards at the 2001 ‘Entrepreneur of the Year’ awards for the concept of ‘Collaboration Finance’ introduced by the company’s Managing Director Romani de Silva. Moreover, AFC was adjudged the Joint winner of the sector Gold Award at the 2012 National Business Excellence Awards. It also won the overall Silver award for ‘The Best Performance Management Practices’ at the same ceremony. 

In March 2014, the company was bestowed with the Asia Responsible Entrepreneurship Award at the ceremony held in New Delhi, India, for its innovative Ezy drive sustainable gas powered three-wheeler project which also provides self-employment for the marginalised unemployed youth of Sri Lanka thus fulfilling the Triple Bottom Line value of the company. 

More recently, in 2015, AFC received an international accolade for its sustainable business products with a Merit Award at the Global Sustainable Finance Awards organised by the European Union Organisation for Sustainable Development – EOSD in Karlshruhe, Germany.

Alliance Finance is renowned for its financial stability and unparalleled quality of personalised service delivered consistently over the last six decades. Currently, Alliance Finance serves a customer base of over 133,000 active customers with a portfolio of Rs. 19.3 billion through a network of 87 points of presence across 23 districts nationwide. Its head office at No. 84 Ward Place, Colombo 7 is today a landmark in the city. 

For more information on the extensive product portfolio offered by AFC, please call 0112 673673 or visit their website www.alliancefinance.lk.