Alliance Finance offers unique ‘lease plus bonus cash’ product
Thursday, 24 July 2014 00:00
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Promotes financial discipline and a secure financial future
Alliance Finance has announced a one-of-a-kind finance offering, Lease Plus Bonus Cash, for the very first time in the industry.
Built on trust and powered by innovation, Alliance Finance has earned its reputation and customer loyalty by designing products that genuinely respond to people’s needs and enhance their lives. This newest product offering, Lease Plus Bonus Cash, puts customers’ long term interests at the forefront by offering bonus cash at the end of the lease tenor along with the registration book if the customer pays back the lease amount in a timely manner for at least 80% of the lease period.
By handing over the registration book and the bonus cash, which amounts to 10% of the lease amount to the customer at the end of the tenor, purely for paying back on time for 80% of the lease period, the customer will in effect pay an eventual interest rate which is far lower than the prevailing market rate.
In designing this product, Alliance Finance was driven by the passion to inculcate the savings habit amongst customers. Customers can use this leasing product to finance any type of registered or unregistered vehicle they choose and enter into the Lease Plus Bonus Cash arrangement at one of the 78 customer touch points maintained by the company across the island.
Alliance Finance’s Group Head Business Development & Marketing Ali Ahlam Nawaz Said Lease Plus Bonus Cash product is a mature product for serious customers who understand the efficacy of such a product and how it will deliver greater savings to them at the end of the tenor as compared to other products that offer low rates.
The company has always sought to differentiate its savings based on its superior products and services, rather than indulge in price wars and this has earned respect for the company on behalf of the industry and stakeholders. As a responsible corporate citizen, the company also acknowledges its national duty by promoting financial discipline by encouraging timely payments, thereby helping customers to plan their long term finances to their advantage.
Alliance Finance once again benchmarks innovation by a transparent product which will attract customers who wish to be elevated to the next level as intelligent and mature customers. The aim of the company was to promote timely payments amongst customers so that they can improve their credit worthiness in the market and in turn generate a happy and financial secure future for them and their loved ones.
The company has launched an aggressive media campaign to communicate with the public at large. The face of the product is noted actor, comedian and singer Ronnie Leach. Alliance Finance is a dominant player in the non-banking financial services sector which has a history of 57 years with a Triple Bottom Line focus committed to bringing value to ‘People, Planet and Profit’ and this initiative is very much in line with this sustainable business philosophy.
