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Thursday, 9 April 2015 01:32 - - {{hitsCtrl.values.hits}}
Top insurer Amana Takaful PLC, Sri Lanka, announced their decision to go with GrayMatter’s Insurance Analytics (IA+) to execute their Business Analytics program across Life and Non Life Insurance in Colombo. This is in line with Amana Takaful’s strategy to develop a strong analytics culture to gain market share, enhance customer experience and improve operational efficiency. Increasingly analytics has been a key driver of business growth as per global trends across the insurance industry in developing and developed economies today.
The Insurance Analytics (IA+) Solution from GrayMatter has been successfully implemented worldwide having global customers like AIA Bhd., Malaysia which has over 17,000+ users across the Sales and Distribution channel. The project at Amana Takaful includes role based dashboard, Ad-hoc analysis and Sales Activity Management apps for Life and General Insurance business. Global Business Counselling (GBC) a Sri Lanka and Singapore based consulting firm was instrumental in stitching that business fit between both ATL and GrayMatter teams to create a win-win.
Amãna Takaful CEO Fazal Ghaffoor stated, “We are looking forward to a quick implementation of our analytics program and hope to derive quantifiable growth to the company as well as delivering the right insurance products with best-in-class services for Sri Lankans.”
GrayMatter CEO Vikas Gupta said, “We are extremely thrilled to be associated with ATL in Sri Lanka for executing their analytics program. I am very confident that Insurance Analytics, IA+ will deliver on the promise given to Amana Takaful.”
Global Business Counselling (GBC) Principal Consultant and Founder Chandri Gunawardhana opined, “We are very pleased that a leading insurance company in Sri Lanka has taken the quantum leap to introduce advanced analytics for their organisation and we are delighted to have facilitated this transformational event, of which the insuring public is the final beneficiary.”
GrayMatter Head of Insurance Analytics Naushad Khan added, “I would like to congratulate Amãna Takaful PLC for choosing Insurance Analytics (IA+) solution. I am sure IA+ will bring significant improvement to Sales and Distribution Channels, in Claims and Underwriting.
Amãna Takaful GM for Life Reyaz Jeffrey also commented, “We are eagerly looking forward to embark on our journey with advanced analytics to improve our top line growth and bring significant value to the organisation.
