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Asian Alliance General Insurance Director/CEO, Ramal Jasinghe (left) with the first online customer of ‘Click2Claim’, Yureni Noshika and Asian Alliance Chief Manager Motor, Piyumal Wickramasinghe (right) 
Asian Alliance DGM Life Operations Lasitha Wimalaratne explains the functions of Click4Life
Asian Alliance Managing Director Iftikar Ahamed
By Shehana Dain
Asian Alliance Insurance recently unveiled an online portal to purchase its newest Motor Insurance ‘Click2Claim’ while introducing the ‘Click4Life’ app which acts in the capacity of a ‘digital Insurance advisor’.
Click2Calim holders can simply fill out the relevant form online and making the payment. Payment mechanisms include payment by credit card but also include ‘cash against delivery’, where a company representative will call over at the customer’s residence or office to collect the payment, if that is the chosen mode of payment. The process of purchasing motor insurance has been made unbelievably easy and hassle-free, that can be executed 24X7 from any device including mobile phones, iPads and other similar devices, Laptops or Desktops, at any time of the day from any location.
Speaking at the event Asian Alliance Managing Director Ifthikar Ahamed said; “Motor Insurance market is something that is very competitive. There are some 20 General Insurance companies and everybody offers a Motor Insurance policy. We at Asian Alliance have taken a few bold steps to go into the future to be there before anyone else in the local industry goes there. This is a process we have been following for the last 6 months.”
The significant impact digitization has had in the business world according to Ahamed is immense he stated that according to statistics 47% of Americans today say that FB is the number one influencer when they want to purchase. 70% of marketers use FB to communicate their messages while only 36% of CEO’s say we care very little about the digital world but digital is indeed catching up.
It is said that the average buyer consults 11 customer reviews before they actually purchase the product. 78% of chief marketing officers across the globe think that customer content is the future of marketing. 70% of brands now have presence on Google that’s up from 4% in the last quarter of 2012 which has been a rapid increase in a short span.
“Soon we wish to empower all customers to access and handle all types of insurance policies online, thereby improving cost-effectiveness in the long run and extending insurance products to even customers in the farthest parts of the country, whom the conventional ‘brick and motor’ channels may find it challenging to reach.”
“We feel that online insurance will grow exponentially in the coming years. Thus, Asian Alliance will continue to invest strongly in enhancing technology-related infrastructure and the growth that we have experienced, particularly in Life insurance, indicates that this strategy is already paying dividends,” Ahamed added.
Speaking about the newly introduced Click4Life smartphone app Life Operations DGM Lasitha Wimalaratne noted; ““As the pioneers of innovation in the Sri Lankan Insurance industry we were brave enough to delegate certain alteration options, certain letter downloads, certain inquiry schemes to our customers which some of our competitors didn’t even think about.”
The app enables Life insurance policyholders to handle many needs pertaining to their policies via their smartphones, thus acting in the capacity of a ‘digital insurance advisor’. Click4Life, which is easily available in both Android and Apple platforms, it will be soon available to Windows phone users as well.
Furthermore it enables convenient payment of premiums at any time thus reducing the possibility of policies lapsing and intimation of hospitalization claims. Customers can also access their personal information and change contact details if required and in addition obtain a range of information on their policies including the type of the policy, terms, payment mode, commencement date and benefits. Various documents such as tax letters, surrender value certificates, embassy letters, premium summaries, payment history and bonus summaries can also be requested through the app. Customers can register for the App using their National Identity Card (NIC) numbers, following which an authentication is sent via SMS. The customer can access Click4Life using this password thereafter. Pix by Daminda Harsha
