Asian Alliance races ahead with innovative ‘Click2Claim’ motor policy
Thursday, 19 February 2015 00:18
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Asian Alliance Insurance yesterday launched ‘Click2Claim’, a groundbrea-king motor insurance policy offering two of the most crucial factors in the 21st century - time and smartphone technology.
The company said motor insurance policies for years have predominantly been given the reputation of being a time consuming inconvenient practice. Having recognised this issue, Asian Alliance has unveiled a revolutionary way of offering their clients convenience when collecting their insurance claim after a motor accident.
If an accident occurs the policyholder has to go through many processes in order to claim their insurance cover. These procedures were minimised to a significant level by the popular ‘On the Spot’ product. ‘Click2Claim’ differentiates itself by wiping out the waiting time and hassle a client has to go through until an insurance assessor gets to the location.
Asian Alliance Insurance Managing Director Ifthikar Ahamed commented: “It depends on where it happened, when it happened, if it’s 7.30 a.m. to 8.30 a.m. in the middle of all the traffic your assessor will obviously take time to come there with all the traffic and if it’s raining it’s going to take more time so it’s going to be very inconvenient for you.”
He said that this product sets new standards and redefines this category. “More than anything else we want to emphasise customer convenience, which is the primary factor in the motor insurance industry,” he stated.
Asian Alliance motor customers will need to download the Click2Claim application on their smartphones which will be initiated when purchasing a motor policy through a welcome call from Asian Alliance Insurance. The application automatically opens into the call centre number of Asian Alliance Insurance for intimating an accident. After notifying them about the accident, the customer logs in on his phone with his details and is directed to five mandatory clicks or photographs that need to be made. These include the driver’s licence, accident damage, a landmark nearby, photograph of driver and damage caused to the third party. On completing these ‘Clicks’, the customer sends these pictures to Asian Alliance Insurance, which will call back in minutes to confirm that they have the required details. The customer is then requested to proceed on his journey and after online processing by the motor engineers of Asian Alliance Insurance; the value of the approved claim is communicated to the customer within minutes. On acceptance of same by customer, arrangements are made to collect the cheque on the following working day. Alternatively, the customer will receive an SMS allowing him to collect cash from the nearest ATM. Click2Claim will be available from 7:00 am to 7:00 p.m. for all seven days of the week.
Click2Claim will be the standard motor insurance policy Asian Alliance will provide from 18 February 2015. The existing customers who are not on this platform are offered an opportunity to upgrade to this product. The premium will be upgraded in terms of pricing. If the client is not satisfied with the payment assessed then the individual will go through the traditional channel. Currently, Asian Alliance has tied up with Sampath Bank in order to facilitate ATM requirements. Ahamed asserted that in order to minimise fraudulent handling regarding this kind of approach “we are going to operate this service from 7:00 a.m. to 7:00 p.m. because that’s the time there is more light and clearer photos can be taken. Usually for all the claims that happen after 7:00 p.m. we will send an assessor to the site. But still with all the photos taken I think we have very good control over the situation.”
