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Bank of Ceylon Director Ranel Wijesinha addressing the launch of the SmartGen savings account for the next generation last week at the Independence Square branch - Pic by Lasantha Kumara
Bank of Ceylon (BOC) last week extended its popular SmartGen savings account scheme at the 300th branch. The ceremonial launch was held at BOC’s branch at Independence Square with Bank of Ceylon Chairman, President’s Counsel Ronald C. Perera, General Manager D.M. Gunasekara and Director Ranel Wijesinha present.
Since its launch the next generation offering has been witnessing unprecedented customer adoption at all its branches. The product will be available at all BOC branches island-wide by the end of August to ensure customers island-wide can enjoy its multiple benefits. BOC SmartGen is the first step taken by the bank as it pioneers a range of new digital offerings to its valued customers over the next few months.
This product boasts of several new age features, all of which are designed to ensure maximum convenience to BOC customers. The new generation product is a passbook free account and provides customers free access to internet banking, free SMS alerts on transactions and free monthly email statements. This product has been developed as part of the bank’s ambitious large-scale transformation project named ‘Wenesa’, which is being run in partnership with the world’s leading consulting firm, The Boston Consulting Group (BCG). The key objective of this program is to offer customers across the nation a world-class banking experience.
