Ceylinco Insurance emerges as the People’s Choice for sixth consecutive year

Thursday, 16 February 2012 00:00 - - {{hitsCtrl.values.hits}}

Ceylinco Insurance, once again consolidating its pioneering position in the Sri Lankan insurance industry, has been recognised as the ‘People’s Insurance Brand of the Year’ for the sixth consecutive year.

Initiated in 2006, the concept of Peoples Award is unique and novel where people are the primary and only source of deciding who the winners are across the brands, organisations and personalities.

The People’s Awards, conducted by the Sri Lanka Institute of Marketing (SLIM) in association with Nielsen Lanka Ltd, recognise and honour brands that have won the hearts of Sri Lankans. Having being chosen for the People’s Awards for the sixth year, Ceylinco Insurance has reaffirmed its prestigious position as the most preferred Choice of the People of Sri Lanka.

Following an extensive research criteria, the winning brands have been selected over a period of five months stretching from September 2011 to January 2012.

Over 2,700 people aged 18 to 50 yrs are interviewed as a random sample from all nine provinces. Hence, the results reflect the opinions of people from all regions and communities.

During 2011, Ceylinco Insurance recorded a premium income of Rs. 19.8 billion, out of which the General Division contributed Rs. 10 billion with the Life Division contributing the balance Rs. 9.8 billion. This signifies an increase of Rs.1.8 billion over the previous year, with the overall growth standing at 10%.

“At Ceylinco Insurance, we consider winning this award as a benchmark that measures our corporate success. It also determines how close we are to the people of Sri Lanka. It is indeed an honour we are proud to share with our customers and all Sri Lankans,” Ceylinco Insurance – General Director/Deputy CEO Patrick Alwis said.

“Innovation and listening to our customers have always been priorities for us and have fuelled our success. We have always strived to develop and initiate products and services which address the needs of our customers and deliver what is promised through a wide network of branches that gives us a close presence among our customers. These have been important milestones in our success story,” he added.

Ceylinco Insurance – General paid Rs. 8 billion as claims during the year 2011, out of which Ceylinco Insurance – General paid Rs. 5 billion, which reflected the company’s commitment to ensuring timely claim settlement to customers. In the Sri Lankan insurance industry, Ceylinco Insurance has sustained an undisputed leadership position as the only company committed to settling all claims on the spot,” he further added.