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Monday, 20 February 2012 00:00 - - {{hitsCtrl.values.hits}}
The final draw concluded, it’s ‘all systems go’ for the 2012 Ceylinco Life ‘Family Savari’ – the most ambitious policyholder promotion to date in Sri Lanka’s insurance sector.
As the country’s life insurance leader begins preparations for the mega undertaking involving overseas tours to China and Singapore and an outing to Leisure World for a total of 2,260 people, the latest winners were celebrating their good fortune in towns and cities across the island.
Some 465 policyholders of Ceylinco Life were selected as the final batch of lucky winners at the grand draw of ‘Family Savari 5’ conducted on 20 January. This was preceded by monthly draws that commenced in September 2011.
Accordingly, in March this year, 60 winners from 15 policyholder families of Ceylinco Life will take-off for an all-expenses paid holiday in Beijing, the newest destination introduced by the company to this annual promotion.
In addition, another 200 people from 50 policyholder families will visit Singapore in May and 2,000 others from 500 policyholder families will spend a day at the Leisure World theme park with transport and meals in April.
Speaking at the grand draw, Ceylinco Life Managing Director and CEO R. Renganathan said the Family Savari programme was launched to share the company’s success with its loyal policyholders. The exciting opportunities that policyholders receive through Family Savari are in addition to the benefits that are listed in their policy documents and represent a tremendous value addition, he said.
As in previous years, all ‘Family Savari’ winners were selected using Ceylinco Life’s sophisticated software that generates random numbers from a database within a few seconds.
Among the winners selected for the China and Singapore tours were policyholders from distant areas such as Puttalam, Akkaraipattu, Medawachchiya, Vavuniya, Manipay, Hatton, Nattandiya and Kaluwanchikudy.
The winners were selected covering every town and village in which Ceylinco Life’s 184 branches are located.
For the purpose of the promotion, a winning family is defined as the policyholder, spouse and two children.
Since the launch of ‘Family Savari’ in 2007 Ceylinco Life has selected 800 people from 200 policyholder families to participate in all-expenses paid holidays in Singapore, 60 people from 15 policyholder families for a China tour, 640 people from 160 policyholder families for luxury ocean cruises and 10,000 people from 2500 policyholder families for outings at Leisure World.
Ceylinco Life’s Family Savari programme has developed a deeper significance than originally envisaged. Besides rewarding policyholders with memories that will last their life time, it has also become a solid demonstration of the amity and bonhomie that is possible across racial, social, economic and geographical boundaries.
Independently rated as one of Sri Lanka’s most valuable brands, Ceylinco Insurance operates the largest branch network in Sri Lanka’s life insurance industry, and has been the country’s leading life insurer for the past seven years.
