Ceylinco Life gives policyholders a grand launch to 2015 with ‘Family Savari’ draw

Friday, 23 January 2015 00:00 - - {{hitsCtrl.values.hits}}

The changes in the political firmament apart, 300 policyholders of Ceylinco Life and their family members were celebrating a winning start to 2015 when they learnt that they were the winners of the life insurance leader’s ‘Family Savari 8’ promotional extravaganza.

Among these winners were five families from Colombo, Kalutara and Nattandiya who had won the ultimate in dream prizes, an all-expenses-paid holiday to Switzerland. The Family Savari 8 Super Draw also identified 10 Ceylinco Life families that will holiday in Dubai and 35 more that will join 15 families chosen at a mid-promotion draw in November, to visit Singapore. Additionally, another 250 families that will spend a day of thrills and spills at the Leisure World theme park were chosen at this draw. They will be joined by an equivalent number already identified at the mid-term draw. In all, 2,260 people from 565 policyholder families have won places at the 2015 edition of the Ceylinco Life Family Savari, by far the largest interactive customer promotion in Sri Lanka’s insurance industry. The three overseas tours to Switzerland, Dubai and Singapore and the local excursion are scheduled to take place in March, April and May 2015. Adding to the appeal of the much-anticipated mega promotion are two new brand ambassadors, the Sri Lankan actor Roshan Ranawana and his wife Kushlani, who join Family Savari veterans Sriyantha Mendis and Sanjeewani Weerasinghe to endorse and actively participate in the Savari programs. The promotion period for Family Savari 8 ran from September to December 2014, during which all active long term Ceylinco Life policyholders as well as holders of Ceylinco Life Retirement Accounts (CRAs) earned multiple winning chances that increased with the age of their policies. The market leader in Sri Lanka’s life insurance sector since 2004, Ceylinco Life has close to a million lives covered by active policies. The company is acknowledged as the benchmark for innovation in the local insurance industry for its work in product research and development, customer service, professional development and corporate social responsibility.