Ceylinco Life offers Singapore holiday in guessing game for Sri Lankans

Intuitive guessing can win one Sri Lankan family an all-expenses paid holiday in Singapore courtesy of Ceylinco Life.

The life insurance leader is engaging with the public at large through a simple yet stimulating promotion as part of its celebration of 25 years in business, a milestone the company reached on 14th January 2013.

Commencing Monday 28th January 2013, for two weeks, anyone who takes a shot at guessing what the principal overseas destination of the next Ceylinco Life ‘Family Savari’ will be, would become eligible to win this grand prize or to receive one of 250 consolation prizes.

To participate, contestants should type CEY followed by a space, their guess for the destination (space), the city or town the contestant resides in (space) and his or her NIC number and send an SMS to 2343 from any mobile phone of any local cellular network.

Ceylinco Life’s ‘Family Savari’ programme has in the past presented winners with family holidays in Singapore and Beijing. For this year’s edition, the sixth in the series, the company has added Paris to the list of destinations.

The question for the promotion relates to the seventh Family Savari programme, under which overseas trips will be awarded in the first half of 2014.

Easily the most generous and logistically challenging interactive promotions in the country’s insurance sector, Ceylinco Life’s Family Savari programme has to date benefitted 13,760 people from of 3,440 families.

Independently rated one of Sri Lanka’s most valuable brands, Ceylinco Life has maintained its leadership of the country’s long term insurance sector from 2004 onwards, and has won multiple international and local awards for its commitment to the community and success in brand equity building.

In December 2012, Ceylinco Life became the first life insurer in Sri Lanka to achieve Rs 10 billion in premium income in less than a year.