Chula Hettiarachchi appointed COO – Life at Asian Alliance Insurance

Asian Alliance Insurance PLC announced the appointment of Chula Hettiarachchi as the company’s Chief Operating Officer – Life with effect from 1 August 2012.

With a career which spans over a decade in AAI, Hettiarachchi has held many leadership positions in the Life Distribution arm as well as in the Marketing Division of the company.

He spearheaded the Life operations in distribution since its introduction to AAI in 2001. .

“Chula no doubt gets the fullest credit for the advances and rapid success made in Life insurance at AAI. The company has recognised his contribution, and endows a greater responsibility to take the Life insurance business of the company to the highest levels within the local marketplace, reaching up to top position over the next few years,” stated Ramal Jasinghe, Director/CEO of AAI.

The rapid progress of the Life insurance business and being the mainstay of the company has been due to the unique approach, discipline and superior strategies adopted in transacting the Life insurance business at Asian Alliance. This timely decision made by the company is in line with the forthcoming regulatory changes of segregation of Life and Non Life insurance businesses to function as two separate business entities.

Hettiarachchi holds B.Com and M.Com Degrees conferred by the University of Kelaniya. He also holds a Postgraduate Diploma in Finance and Business Management, from the Institute of Chartered Accountants of Sri Lanka. He commenced his career in 1981 at Upali Newspapers (Pvt) Ltd. and served as the Head of Distribution prior to joining the insurance industry in 1995.

Hettiarachchi has undergone extensive training in Life insurance management and sales with Allied Dunbar in the UK, Foundation for the Advancement of Life and Insurance Around the world (FALIA) & Oriental Life Insurance Cultural Development Centre (OLICID) in Japan. He is also the President of the Marketing & Sales Forum of Insurance Association of Sri Lanka (IASL). This Forum is represented by the Marketing & Sales professionals of the insurance companies in Sri Lanka.

Asian Alliance Insurance PLC is a member of the Softlogic Group which is one of the leading, dynamic organisations in Sri Lanka today, having expanded and diversified into the growth sectors of retail, healthcare, ICT, automobiles, travel and leisure and finance, holding authorised distributorships for key global brand names. Softlogic today employs over 5,000 people within its offices located in Sri Lanka, Singapore and Australia.